Marketing news you can use
Trends, how-tos and real-life examples that make marketing work
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important — crucial even — but it’s hardly the most important part of a website's Search Engine Optimization (SEO) plan. The bottom line...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of seeing moments that aren’t quite as real as your Instagram feed would like you to think they are. Take, for example, that...
Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging technology. If your business, organization, personal brand or cause isn’t keeping up with the latest trends, you could be left...
The traditional marketing agency model is dead.
This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating beautiful proposals that did not result in signed contracts. Rinse and repeat. When I looked around at every other...
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