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Trends, how-tos and real-life examples that make marketing work

Inauthentic social media habits that hurt your brand

Inauthentic social media habits that hurt your brand

Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of seeing moments that aren’t quite as real as your Instagram feed would like you to think they are. Take, for example, that...

Six local brands that dominate social media

Six local brands that dominate social media

Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging technology. If your business, organization, personal brand or cause isn’t keeping up with the latest trends, you could be left...

The traditional marketing agency model is dead.

The traditional marketing agency model is dead.

This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating beautiful proposals that did not result in signed contracts. Rinse and repeat. When I looked around at every other...

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