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Marketing Trends to Budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas at the wall to see what will stick. This also is the most common way to waste time, money and resources for little...
Gaslighting in marketing will damage your business
Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother of cliches for sales and marketing is over promising and under delivering. It’s an understatement to say marketing has...
Help! Yelp won’t stop calling me.
Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in order to attract more customers online. Unfortunately, once a Yelp directory listing is set up, the pestering phone calls...
How to set goals that work for your business
I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion for craft brewing and his background as a U.S. Army commander to develop a growing craft brewery in Savannah GA. He...
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