Marketing Resources
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
Personalization in marketing isn’t creepy if it’s working
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of...
Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging...
The traditional marketing agency model is dead.
This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember...
Should Facebook groups be part of your marketing?
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’...
Why your business could fail without a marketing plan
You know a strategic marketing plan is important, but for some reason, you aren’t making it a priority. Perhaps you’re in the happy bubble? Your...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
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