Pure Michigan is considered to be one of the nation’s great state branding success stories. Locally, it has become the unofficial state motto. Pure...
Why the Pure Michigan Marketing Campaign Has Had a Lasting Effect
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Want good marketing? Then, take note of the Free Britney movement.
At first, they were considered diehard Britney Spears fans. Then, they were conspiracy theorists. Now, Free Britney activists are leaders of a...
8 Easy PR Ideas for Small Businesses
If you’re a small business owner, don’t fall into the trap of thinking you don’t need public relations — because you do need it. PR builds and...
How to delete Google reviews
Whether you operate an online business or one that is brick and mortar, online reviews hold a lot of weight with potential customers. This is...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...
How to respond to a negative online review
Not responding to a negative review is worse than receiving one No surprise here. There really isn’t a safe place on the Internet from strong...
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