Pure Michigan is considered to be one of the nation’s great state branding success stories. Locally, it has become the unofficial state motto. Pure...
What marketers can learn from the #FreeBritney movement
At first, they were considered diehard Britney Spears fans. Then, they were conspiracy theorists. Now, Free Britney activists are leaders of a...
8 Easy PR Ideas for Small Businesses
If you’re a small business owner, don’t fall into the trap of thinking you don’t need public relations — because you do need it. PR builds and...
How to delete Google reviews
Whether you operate an online business or one that is brick and mortar, online reviews hold a lot of weight with potential customers. This is...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...
How to respond to a negative online review
Not responding to a negative review is worse than receiving one No surprise here. There really isn’t a safe place on the Internet from strong...