Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging technology. If your business, organization, personal brand or cause isn’t keeping up with the latest trends, you could be left...
Should Facebook groups be part of your marketing?
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’ marketing plan. However, over the past couple of years, Facebook has made it increasingly difficult for businesses to reach...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps when we looked at each other in disbelief. Of course, we immediately watched Hulu’s version called Fyre Fraud. Fyre...
How to respond to a negative review
Not responding to a negative review is worse than receiving one No surprise here. There really isn’t a safe place on the Internet from strong opinions, including ones about your business. Negative customer reviews on Facebook, Google, Yelp or any other site may seem...Free Ebook
Includes worksheets
and exercises.
