Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the Internet took hold. Facebook and Flickr were founded in 2004. Pinterest, Twitter, GooglePlus (RIP) and Snapchat soon...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of seeing moments that aren’t quite as real as your Instagram feed would like you to think they are. Take, for example, that...
Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging technology. If your business, organization, personal brand or cause isn’t keeping up with the latest trends, you could be left...
Should Facebook groups be part of your marketing?
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’ marketing plan. However, over the past couple of years, Facebook has made it increasingly difficult for businesses to reach...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps when we looked at each other in disbelief. Of course, we immediately watched Hulu’s version called Fyre Fraud. Fyre...Free Ebook
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