Have you noticed a lack of followers or engagement on your real estate Instagram account? It’s probably due to the type of content you’re posting....
How to market your business during a pandemic
Entrepreneurship comes with its fair share of anxiety and stress. The coronavirus, however, has resulted in unprecedented challenges for small...
What you need to know about TikTok
You’ve probably seen kids randomly dancing in front of their mobile device in supermarket aisles. And you’ve likely seen short bytes of...
10 Instagram Fails and What to Do Instead
Are you racking your brain trying to figure out how to run Instagram, but you’re coming up short on results? Instagram can seem like a giant mystery...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of...
Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging...
Tips on how to use Facebook groups in your marketing
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
How to respond to a negative review
Not responding to a negative review is worse than receiving one No surprise here. There really isn’t a safe place on the Internet from strong...