Your website is the foundation of your marketing
Do you know how much traffic your website is getting? Do you know how many leads your website generates? What are the most visited areas of the website? Unfortunately, many business owners don’t realize that their website is the foundation of marketing. The website should be your most active sales machine — a multi-tasking marketing tool that attracts, engages and delights your audience.
Bragg Media websites are typically designed through an inbound marketing process in which we target the right type of traffic for your brand — the people who will most likely buy what you’re selling.
When can I expect my new website to generate results?
The answer to this question depends on the amount of digital marketing built into your website. If a web developer or digital marketing agency says anything more than that, look elsewhere.
The truth is search engine optimization (SEO) is constantly changing as buyer behavior changes. Being on the first page of Google is less important than it was five years ago, because there are a multitude of marketing channels that can get you qualified leads faster than you can say, “keyword optimization.”
For those who want more than a pretty website, Bragg Media offers a strategic website design approach. This in-depth consultative and research process involves identifying the audience; understanding their behaviors; and marketing the website toward your audience’s pain points, challenges and typical overall personality. It starts with the Bragg Strategy Session.
72% of consumers who did a local search visited a store within five miles
28% of searches for something nearby result in a purchase
74% of people say they use Facebook for professional purposes
Written articles, videos, and images are the three most engaging types of content on social media
Content marketing gets three times more leads than paid search advertising
Bragg Media’s Take
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How well do you know your website?
How do I know if my website is working?
A fantastic website is useless if it can’t convert leads with the right calls to action with landing pages, lead-generating forms and automated email responses.
The Bragg Media website process includes installation of web traffic tools such as Google Analytics, where our team tracks:
- Type of traffic coming into your site
- How long visitors are staying on your website
- Number of leads your website is bringing in
- What content your visitors are reading the most
- When these visitors are most active on your website
Bragg Media doesn’t let your website collect dust.
Each website is built with ongoing digital marketing to keep the conversation with your audience going. We provide monthly marketing reports with details on the patterns of audience behavior, number of leads coming in and what our team is doing to adjust marketing as needed to ensure your return on investment.
As an all-in-one creative agency, Bragg Media Marketing has a staff with the talent, skills and experience to make your inbound website successful. With one conversation, you will ignite a powerful online marketing presence that doesn’t have to be micromanaged. Bragg Media marketing agency uses a consultative process for every new website:
Bragg Brand Bootcamps
For businesses that need a lot of brand identity work, sooner than later.