Website Design Services

The foundation of your marketing starts here

Do you know how much traffic your website is getting? Do you know how many leads your website generates? What are the most visited areas of the website? Unfortunately, many business owners don’t realize that their website is the foundation of marketing. The website should be your most active sales machine — a multi-tasking marketing tool that attracts, engages and delights your audience.

Bragg Media websites are typically designed through an inbound marketing process in which we target the right type of traffic for your brand — the people who will most likely buy what you’re selling.

How does an inbound marketing website work?

An inbound marketing website aims to attract strangers by turning them into visitors, converting them into leads, closing the deal as customers and delighting them into being promoters.

A key component to inbound web development is content marketing that aligns with business goals and targets the right audience. Bragg Media’s marketing team uses your audience’s pain points to construct web content that should include:

Search engine optimized website pages that have staying power

Blog articles that your audience can relate to

A weekly drip email campaign that potential customers want to sign up for

Calls to action (CTAs) for free ebooks full of helpful, no-fluff information that will convert qualified leads to customers

Robust forms to capture information so you can target emails directly toward qualified leads


An automated chat bot preprogrammed to answer frequently asked question and set appointments


Marketing automation deck with real-time access to analytics, emails, social media and customer relationship management (CRM) system

A woman navigates a website for a small town bakery

How do inbound websites generate leads ?

You’ll generate leads by showing up earlier in the buying cycle. With an inbound website, you nurture leads gradually, from first touch to final purchase — because marketing is built into the web development.

Bragg Media’s Process

Custom approach, not cookie cutter.

Are you missing a sleek, professional website? Bragg Media’s website design and development process custom designs your website that tells your unique story and gives you a return on investment.

Stop wasting your time. Generate pre-qualified leads.

Attract potential clients who are a good fit for  your business. Bragg Media’s websites keep an eye on:

ORGANIZATION: Create a positive user experience with a well-organized format.

SLEEK DESIGN: Establish a brand-appropriate presence that builds trust.

QUALITY CONTENT: Educate your audience by showing them why they should do business with you — background, philosophy and processes

LEAD GENERATION: Online forms, calls to action, automated workflows and Customer Relationship Management (CRM) integration are all part of the process.

Strategy

The Bragg Media team gets to know your business: goals, audience, differentiation, competition, etc.

Mock-Up

The Bragg Media team custom designs your website and provides a basic preview of your website. This is a great time to make tweaks to layout, color and fonts. 

Testing

Before going live, we test your website on a variety of browsers and devices. We also check automated e-mails, form integrations and more.

Sitemap

Bragg Media creates a sitemap and wireframe that highlights functionality and content organization

Development

After you approve the design and we make tweaks accordingly, we finish up the website with coding, plugins, third party app integrations and more.

Launch

Your site goes lives. We provide maintenance and marketing services. We also offer a user manual with all of the information you need to know.

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Do you pay for your website? Or does your website pay you?

Bragg Media’s website design philosophy is tied with marketing, sales and accounting. All aspects of aesthetics — from layout, colors, typography and graphics — should align with quality content that builds trust and expert status.

What about design?

How will my website look?

The Bragg Media team stays on top of technology and design trends. Our websites are professional, eye-catching and, best of all, custom.

Our team develops websites for startups, small to midsize companies, organizations and individuals that are not only beautiful but practical. We often find ways to lift administrative burdens through marketing automation, online forms or other special features that fit specific needs.

Today’s typical website visitor expects a lot from a website. They don’t just want web pages that are information packed and easy to navigate; they want a personalized experience that will accommodate their unique desires.

Bragg Media websites include:

  • Intuitive design that delights your audience
  • Latest content management systems that allow our clients to edit website text, add photos, embed videos and more
  • Responsive design that looks great on a laptop, mobile device or tablet
  • Full-bodied security that includes the ability to limit access to certain areas of the website and create multiple users with different security levels
  • Compliance standards, including Secure Sockets Layer (SSL) standard security protocol and General Data Protection Regulation (GDPR)
  • Training and support for dedicated members of your team

When can I expect my new website to generate results?

The answer to this question depends on the amount of digital marketing built into your website. If a web developer or digital marketing agency says anything more than that, look elsewhere.

The truth is search engine optimization (SEO) is constantly changing as buyer behavior changes. Being on the first page of Google is less important than it was five years ago, because there are a multitude of marketing channels that can get you qualified leads faster than you can say, “keyword optimization.”

For those who want more than a pretty website, Bragg Media offers a strategic website design approach. This in-depth consultative and research process involves identifying the audience; understanding their behaviors; and marketing the website toward your audience’s pain points, challenges and typical overall personality. It starts with the Bragg Strategy Session.

72% of consumers who did a local search visited a store within five miles

28% of searches for something nearby result in a purchase

74% of people say they use Facebook for professional purposes

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved

Written articles, videos, and images are the three most engaging types of content on social media 


Content marketing gets three times more leads than paid search advertising

SOURCE:  Hubspot

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How do I know if my website is working?

A fantastic website is useless if it can’t convert leads with the right calls to action with landing pages, lead-generating forms and automated email responses.

The Bragg Media website process includes installation of web traffic tools such as Google Analytics, where our team tracks:

  • Type of traffic coming into your site
  • How long visitors are staying on your website
  • Number of leads your website is bringing in
  • What content your visitors are reading the most
  • When these visitors are most active on your website

Bragg Media doesn’t let your website collect dust.

Each website is built with ongoing digital marketing to keep the conversation with your audience going. We provide monthly marketing reports with details on the patterns of audience behavior, number of leads coming in and what our team is doing to adjust marketing as needed to ensure your return on investment.

Why should I hire a marketing agency for web design?

As an all-in-one creative agency, Bragg Media Marketing has a staff with the talent, skills and experience to make your inbound website successful.  With one conversation, you will ignite a powerful online marketing presence that doesn’t have to be micromanaged. Bragg Media marketing agency uses a consultative process for every new website:

A Bragg Strategy Session to uncover the company’s business goals, challenges and plans

Research on your business and industry to pull together a Bragg Brand Workup outlining solutions for your success
A consultative process when we establish specific goals for your website that ensure return on investment; strategize your audience challenges, solutions and objectives for reaching that audience; discuss design, organization and functionality for the website

Yes! I am ready to hire a marketing agency for my website.

 

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