Why your website is the foundation of your marketing
Do you know how much traffic your website is getting? Do you know how many leads your website generates? What are the most visited areas of the website? Unfortunately, many business owners don’t realize that their website is the foundation of marketing. The website should be your most active sales machine — a multi-tasking marketing tool that attracts, engages and delights your audience.
Bragg Media websites are typically designed through an inbound marketing process in which we target the right type of traffic for your brand — the people who will most likely buy what you’re selling.
Bragg Media’s Process
Custom approach, not cookie cutter.
Are you missing a sleek, professional website? Bragg Media’s website design and development process custom designs your website that tells your unique story and gives you a return on investment.
Stop wasting your time. Generate pre-qualified leads.
Attract potential clients who are a good fit for your business. Bragg Media’s websites keep an eye on:
ORGANIZATION: Create a positive user experience with a well-organized format.
SLEEK DESIGN: Establish a brand-appropriate presence that builds trust.
QUALITY CONTENT: Educate your audience by showing them why they should do business with you — background, philosophy and processes
LEAD GENERATION: Online forms, calls to action, automated workflows and Customer Relationship Management (CRM) integration are all part of the process.
The Bragg Media team gets to know your business: goals, audience, differentiation, competition, etc.
The Bragg Media team custom designs your website and provides a basic preview of your website. This is a great time to make tweaks to layout, color and fonts.
Bragg Media creates a sitemap and wireframe that highlights functionality and content organization
After you approve the design and we make tweaks accordingly, we finish up the website with coding, plugins, third party app integrations and more.
When can I expect my new website to generate results?
The answer to this question depends on the amount of digital marketing built into your website. If a web developer or digital marketing agency says anything more than that, look elsewhere.
The truth is search engine optimization (SEO) is constantly changing as buyer behavior changes. Being on the first page of Google is less important than it was five years ago, because there are a multitude of marketing channels that can get you qualified leads faster than you can say, “keyword optimization.”
For those who want more than a pretty website, Bragg Media offers a strategic website design approach. This in-depth consultative and research process involves identifying the audience; understanding their behaviors; and marketing the website toward your audience’s pain points, challenges and typical overall personality. It starts with the Bragg Strategy Session.
72% of consumers who did a local search visited a store within five miles
28% of searches for something nearby result in a purchase
74% of people say they use Facebook for professional purposes
Written articles, videos, and images are the three most engaging types of content on social media
Content marketing gets three times more leads than paid search advertising
Bragg Media’s Take
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Marketing Automation Benefits Every Business
Artificial intelligence (AI) is no longer just hype. It’s happening now with best marketing practices. Marketing automation is being used to create time, save money, offer scalability, boost the customer experience, increase the lifetime value of the customer, generate better leads, nurture leads, predict client behavior, and A/B testing. As a HubSpot Agency Partner, Bragg Media Marketing has the training, resources and experience to integrate this all-in-one marketing platform for businesses of any size and any industry.
How do I know if my website is working?
A fantastic website is useless if it can’t convert leads with the right calls to action with landing pages, lead-generating forms and automated email responses.
The Bragg Media website process includes installation of web traffic tools such as Google Analytics, where our team tracks:
- Type of traffic coming into your site
- How long visitors are staying on your website
- Number of leads your website is bringing in
- What content your visitors are reading the most
- When these visitors are most active on your website
Bragg Media doesn’t let your website collect dust.
Each website is built with ongoing digital marketing to keep the conversation with your audience going. We provide monthly marketing reports with details on the patterns of audience behavior, number of leads coming in and what our team is doing to adjust marketing as needed to ensure your return on investment.
As an all-in-one creative agency, Bragg Media Marketing has a staff with the talent, skills and experience to make your inbound website successful. With one conversation, you will ignite a powerful online marketing presence that doesn’t have to be micromanaged. Bragg Media marketing agency uses a consultative process for every new website:
Yes! I am ready to hire a marketing agency for my website.