With the right content and planning, email marketing is an excellent lead-generation tool.
Inbound Email Marketing:
Why qualifying your audience is key
Newsletters, drip email campaigns and automated email responses are an essential part of brand-building and storytelling. Inbound email marketing is another avenue for sharing quality content that your audience craves — from a free limited email series that educates to automated email responses when a visitor fills out an online form.
The Bragg Media Email Process:
Calls to action for free ebooks, guides, discounts and articles that lead to a landing page with a form that collects pertinent information, and, most of all, preferences for the frequency and types of information.
Robust marketing decks that send emails at certain trigger points — when a user fills out an online form, leaves unpurchased items in the online store cart or hasn’t returned to the website in a certain length of time
Keep the Audience Interested
Our team builds trust with engaging email content that addresses your audience’s pain points and offers them a solution. At a time when people would rather communicate with emojis, less is sometimes more
Measure the Results
All of this sounds great, right? But how do you know if email marketing campaigns are working? We study the analytics by researching the open rate, the click through rate, the length of time the audience takes to read the email and the content type they’re interested in. We take this information and constantly refine it until it gets the required return on investment
What’s new with Email Marketing Compliance?
General Data Protection Regulation (GDPR) and email marketing laws apply to all businesses.
GDPR may sound like gobbledygook, but in the digital marketing industry’s considered best practices for protecting user privacy. The recent changes in online privacy laws are so stringent that email service providers won’t deliver email from domains or servers with poor reputations.
The Bragg Media team follows email regulations and compliance, because we consider the new rules a positive move for our digital culture that will make email marketing even more effective in the long run. Our staff consistently monitors industry changes to keep our customer’s programs aligned with current laws and regulations.
Now more than ever, your audience must want to receive you email. Enter quality content that your audience wants.
Sign up for free 13-week email series!
Knowing how to tell an engaging story about your business will build trust and attract new customers. Learn how to inject new energy into your marketing with tips, free resources and exercises designed to elevate your business.