Professional Email Services that Generate Leads
In an age of texting and emoji speak, is email dead? The answer might surprise you.
Active email accounts are expected to hit 5.6 billion by 2019 and three-quarters of companies agree that email offers and excellent to good ROI.
However, the audience is finicky. Emails that display incorrectly on mobile are typically deleted within 3 seconds and 78% of consumers unsubscribe from emails because a company was sending too many.
Inbound Email Marketing:
Qualifying Your Audience is Key
The truth about effective email marketing is that it only works when your message is in front of a qualified audience. As an inbound marketing agency, the Bragg Media team captures emails by offering free, helpful and no-fluff information the audience needs. We put the right pieces in place early on in the buyer’s journey.
Newsletters, drip email campaigns and automated email responses are an essential part of brand-building and storytelling. Inbound email marketing is another avenue for sharing quality content that your audience craves — from a free limited email series that educates to automated email responses when a visitor fills out an online form.
The Bragg Media digital marketing agency in Bluffton SC and serving Savannah GA has a proven email marketing strategy:
Calls to action for free ebooks, guides, discounts and articles that lead to a landing page with a form that collects pertinent information, and, most of all, preferences for the frequency and types of information
Robust marketing decks that send emails at certain trigger points — when a user fills out an online form, leaves unpurchased items in the online store cart or hasn’t returned to the website in a certain length of time
Keep the Audience Interested
Our team builds trust with engaging email content that addresses your audience’s pain points and offers them a solution. At a time when people would rather communicate with emojis, our team understands that the reader’s attention span is limited — which is why less is sometimes more
Measure the Results
All of this sounds great, right? But how do you know if email marketing campaigns are working? We study the analytics by researching the open rate, the click through rate, the length of time the audience takes to read the email and the content type they’re interested in. We take this information and constantly refine it until it gets the required return on investment
What’s new with Email Marketing Compliance?
General Data Protection Regulation (GDPR) and email marketing laws affect businesses in Bluffton SC and Savannah GA.
GDPR may sound like gobbledygook, but in the digital marketing industry’s considered best practices for protecting user privacy. The recent changes in online privacy laws are so stringent that email service providers won’t deliver email from domains or servers with poor reputations.
The Bragg Media team follows email regulations and compliance, because we consider the new rules a positive move for our digital culture that will make email marketing even more effective in the long run. Our staff consistently monitors industry changes to keep our customer’s programs aligned with current laws and regulations.
Now more than ever, your audience must want email — which applies even more pressure for sending quality content that your audience wants.
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Our Story, Briefly
Bragg Media is a full-service inbound marketing agency that has brought long-lasting results for businesses and organizations since 2007.
315 Cold Creek Pass, Bluffton SC 29910