Storytelling with Earned Awareness
Perhaps the most powerful tool in marketing is earned awareness — because it means you have done something that people care about. Unlike paid media — pay per click Google ads or print advertisements in your local newspaper — earned awareness means that someone cares so much about your business that they are willing to tell the story for you.
A content marketing plan that includes blogging, social media and email is incomplete. Without public relations, you’re only doing 75% of the job.
Public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to Public Relations Society of America. Our team loves this definition because like everything else in marketing (and life), if your story is not authentic, honest and full of integrity, you aren’t building a path for success.
It is key for The Society of Bluffton Artists to have a public relations person who is respected in the market we serve. Heather is. She reached out to businesses who we never would have thought would be good prospects to promote the SoBA gallery and the Center for Creative Arts. SoBA’s email contact list continues to grow as does the connections on social media. Heather initiates. Heather builds on ideas. Heather works for us.”Gayle Miller
How can a small business do PR?
There is a misconception that public relations is simply a matter of a press release that you write and send to the local news media. Sure, that’s one part of it. But PR is all around you. It’s the conversation people are having about your brand when you’re not in the room. It’s the story you tell about your business on social media, email, blogs, contributing news articles, staff bios, etc.
Above all else, PR is earned attention you receive for doing something great. Has your business adopted a charitable organization to give to? Did your staff decide to volunteer at a soup kitchen for Thanksgiving?
Perhaps it’s something a little less noble? Did you recently win an award for “Best Company Ever”? Did you surprise the employee who has worked for you the longest with a party (or a new car if you’re Oprah)? These are opportunities to turn warm and fuzzy feelings into brand awareness for your company’s business.
B2B buyers want content with more input from industry thought leaders
Millennials who are more likely to be influenced by blogs or social networking sites
Business decision-makers who prefer to get company information in a series of articles versus an advertisement
Consumers who are more likely to be on the lookout for products when looking at content marketing
Why should I hire a public relations firm in Bluffton SC?
When it comes to earning publicity for your business, it helps to have a strategy. It also helps to have a partner in the industry who has the experience and the relationships to make PR a successful part of your marketing. Bragg Media full-service marketing agency in Bluffton SC was founded by former newspaper journalists who:
Know how to tell a story, when to tell it and where to tell it
Have extensive experience working with startups, small and midsize companies, organizations and individuals
Maintain a database of hundreds of key editors and reporters in the local community alone
Pitch story ideas to local journalists
Develop strategic alliances within the community
Yes! I want a free one-hour consultation.
The time for you to make a name for your new business is now. The Bragg Media PR team can tell your story the right way the first time. We understand that you need to establish a positive, natural image that will attract the attention of the public for all the right reasons.
Our Story, Briefly
Bragg Media is a full-service inbound marketing agency that has brought long-lasting results for businesses and organizations since 2007.
315 Cold Creek Pass, Bluffton SC 29910