Public Relations

Your Local Trusted PR and Marketing Agency in Bluffton SC

Storytelling with Earned Awareness

Perhaps the most powerful tool in marketing is earned awareness — because it means you have done something that people care about. Unlike paid media — pay per click Google ads or print advertisements in your local newspaper — earned awareness means that someone cares so much about your business that they are willing to tell the story for you.

A content marketing plan that includes blogging, social media and email is incomplete. Without public relations, you’re only doing 75% of the job.

Public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to Public Relations Society of America. Our team loves this definition because like everything else in marketing (and life), if your story is not authentic, honest and full of integrity, you aren’t building a path for success.

It is key for The Society of Bluffton Artists to have a public relations person who is respected in the market we serve. Heather is. She reached out to businesses who we never would have thought would be good prospects to promote the SoBA gallery and the Center for Creative Arts. SoBA’s email contact list continues to grow as does the connections on social media. Heather initiates. Heather builds on ideas. Heather works for us.”

Gayle Miller

The Society of Bluffton Artists

How can a small business do PR?

There is a misconception that public relations is simply a matter of a press release that you write and send to the local news media. Sure, that’s one part of it. But PR is all around you. It’s the conversation people are having about your brand when you’re not in the room. It’s the story you tell about your business on social media, email, blogs, contributing news articles, staff bios, etc.

Above all else, PR is earned attention you receive for doing something great. Has your business adopted a charitable organization to give to? Did your staff decide to volunteer at a soup kitchen for Thanksgiving?

Perhaps it’s something a little less noble? Did you recently win an award for “Best Company Ever”? Did you surprise the employee who has worked for you the longest with a party (or a new car if you’re Oprah)? These are opportunities to turn warm and fuzzy feelings into brand awareness for your company’s business.

woman raises arm in victory while holding a tablet

%

B2B buyers want content with more input from industry thought leaders

%

Millennials who are more likely to be influenced by blogs or social networking sites

%

Business decision-makers who prefer to get company information in a series of articles versus an advertisement

%

Consumers who are more likely to be on the lookout for products when looking at content marketing

v

"People do not buy goods and services. They buy relations, stories and magic."

Seth Godin

v

"If I was down to the last dollar of my marketing budget I’d spend it on PR!"

Bill Gates

Develop a Viable Earned Media Strategy

There are many ways of getting publicity for your business. Outbound marketing methods include paying for ads on radio, TV, and social media. Depending on the size of your budget, you can easily spend thousands of dollars on an all-out media blitz. If your advertising is effective, you may reap immediate positive results.

But not all brand awareness needs to be bought. A well-timed press release or blog, filled with relevant SEO can garner you more publicity than a month’s worth of paid social media advertising.

As an inbound marketing agency, Bragg Media strives for earned awareness through helpful content that caters toward your target audience. Our team uses traditional and digital methods to leverage your reputation to the right audience at the right time on the right channels.

At Bragg Media public relations agency, we create an effective inbound public relations campaign for startups and small to midsize businesses in Bluffton SC and Savannah GA. An inbound marketing strategy tends to emphasize the “soft” sell over the hard. You don’t need to beat people over the head with news of your latest items.

The key is to create a public relations and communications strategy that aligns with your goals, schedules at an optimal time and is formatted for the appropriate marketing channels that get you the return on investment.

Why should I hire a public relations firm in Bluffton SC?

When it comes to earning publicity for your business, it helps to have a strategy. It also helps to have a partner in the industry who has the experience and the relationships to make PR a successful part of your marketing. Bragg Media full-service marketing agency in Bluffton SC was founded by former newspaper journalists who:

R

Know how to tell a story, when to tell it and where to tell it

R

Have extensive experience working with startups, small and midsize companies, organizations and individuals

R

Maintain a database of hundreds of key editors and reporters in the local community alone

R

Pitch story ideas to local journalists

R

Develop strategic alliances within the community

Yes! I want a free one-hour consultation.

The time for you to make a name for your new business is now. The Bragg Media PR team can tell your story the right way the first time. We understand that you need to establish a positive, natural image that will attract the attention of the public for all the right reasons.

 

    We're committed to your privacy. Bragg Media uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.
  • This field is for validation purposes and should be left unchanged.
Bragg Media logo

Our Story, Briefly

Bragg Media is a full-service inbound marketing agency that has brought long-lasting results for businesses and organizations since 2007. 

Get In Touch

talktome@braggmedia.com

315 Cold Creek Pass, Bluffton SC 29910

(843) 415-3490

(866) 725-6350