If your business is new, one of the first goals on your list should be to grow your list of e-mail subscribers. These are the people who want to...
Downloadable content ideas for Tarot readers, spiritual advisors and life coaches
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How to market your Tarot business
Trust is a valuable commodity for every industry — but especially for Tarot readers who are imparting advice or insight about someone’s life....
Five brands with inbound marketing that works
Among its many benefits, inbound marketing is known to generate leads in a cost-effective manner, establish brand authority and increase exposure....
Can your business survive without marketing?
Before social media, email and SEO, businesses relied heavily on word-of-mouth to attract new customers. In today's internet-savvy landscape, it’s...
Are you ready to outsource your marketing?
When many business owners are faced with cutting costs, marketing is typically and mistakenly the first expense to get the proverbial ax. If...
10 ways to come up with blog ideas
If you don’t have a blog for your business or organization, then you’re not doing your marketing right. Blogs are doorways to your website that...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing businessIf you pay attention to the stock market, you may have...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
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