Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing business If you pay attention to the stock market, you may have heard about HubSpot. It’s the fastest-growing, revenue-surging marketing technology on the market today. Their cloud-based...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the Internet took hold. Facebook and Flickr were founded in 2004. Pinterest, Twitter, GooglePlus (RIP) and Snapchat soon...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage.” My response? Yes, the homepage is important — crucial even — but it’s hardly the most important part of a website’s Search Engine Optimization (SEO) plan. The...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable advice for free. However, there is another factor that affects law firms more than any other industry: trust. Only 18% of...Free Ebook
Includes worksheets
and exercises.
