Reuse and Repurpose: How to get the most of your marketing content with the least amount of effort
The key to marketing success is [drum roll, please] content, content, content. Serving up new content regularly has lower upfront costs and deeper long-term benefits. However, more than half of businesses find it difficult to produce quality content at the cyber speed...
Five types of blogs that your audience will love
If you use content in your marketing, these blog strategies will help There are two types of people: those who blog and those who don’t blog. Those who don’t blog may not realize that this online content is designed to generate leads, to encourage social media...
9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and saving money, other benefits of marketing automation include scalability, a better customer experience, increased lifetime...
How to write a press release that gets noticed
When I researched what other marketing bloggers have to say about how to write a press release, I was astonished when one referred to the print media as “old school.” Admittedly, I am one of the remaining few who still likes to read a newspaper. However, the...
Gaslighting in marketing will damage your business
Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother of cliches for sales and marketing is over promising and under delivering. It’s an understatement to say marketing has...Free Ebook
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