If you don’t have a blog for your business or organization, then you’re not doing your marketing right. Blogs are doorways to your website that...
10 ways to come up with blog ideas
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Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing businessIf you pay attention to the stock market, you may have...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
Reuse and Repurpose: How to get the most of your marketing content with the least amount of effort
The key to marketing success is [drum roll, please] content, content, content. Serving up new content regularly has lower upfront costs and deeper...
Five types of blogs that your audience will love
If you use content in your marketing, these blog strategies will help There are two types of people: those who blog and those who don’t blog. Those...
9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and...
How to write a press release that gets noticed
When I researched what other marketing bloggers have to say about how to write a press release, I was astonished when one referred to the...
Gaslighting in marketing will damage your business
Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother...
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