Business Strategy | Marketing Plan

Where do you stand? The importance and benefits of market positioning

Jul 12, 2021 | Business Strategy, Marketing Plan

The goal of any business owner is to create a brand that resonates with prospective clients and converts them into paying customers. Effective...

Are you ready to outsource your marketing?

Jul 19, 2020 | Business Strategy, Content Marketing, Digital Marketing

When many business owners are faced with cutting costs, marketing is typically and mistakenly the first expense to get the proverbial ax. If...

What makes you skeptical about inbound marketing?

May 8, 2020 | Business Strategy, Digital Marketing

Eight inbound marketing myths and tips to help improve your businessWhen we receive inquiries about managing digital advertising, we examine the...

How to market your art

Mar 3, 2020 | Business Strategy, Marketing Plan

Easy and Cost-Effective Ways to Promote your Art Don’t let the phrase starving artist apply to you. In today’s digital world, there are numerous...

2020 marketing trends from the experts

Dec 22, 2019 | Business Strategy, Marketing Plan, Search Engine Optimization

If the dizzying array of marketing strategies doesn’t leave you spinning year-round, along comes the New Year’s blogs on top marketing trends. We...

Stop confusing sales with marketing

Dec 8, 2019 | Business Strategy

Wondering why your marketing isn’t working? It might not be your marketing. It could be your sales process. Then again, it might not be your sales...

No more vanity metrics! Here are the marketing KPIs that matter.

Sep 16, 2019 | Business Strategy, Digital Marketing, Search Engine Optimization

Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...

Are you ready for a marketing agency?

Jan 12, 2019 | Business Strategy, Marketing Plan

Successful business owners enter the world of entrepreneurship as experts of their particular product and service. Yet, many of these 30.2 million...

Six signs your agency isn’t that into you

Dec 28, 2018 | Business Strategy, Ethics in Marketing, Marketing Plan

If you’re reading this, then it’s probably time to break up with your marketing agency At first, your heart was aflutter with the budding...

Gaslighting in marketing will damage your business

Dec 8, 2018 | Business Strategy, Content Marketing, Ethics in Marketing, Marketing Plan

Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother...

How to set goals that work for your business

Dec 2, 2018 | Business Strategy, Marketing Plan

I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion...