by heatherbragg | Dec 8, 2018 | business goals, content marketing, marketing plan
Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother of cliches for sales and marketing is over promising and under delivering. It’s an understatement to say marketing has...
by heatherbragg | Dec 2, 2018 | business goals, marketing plan, marketing tip
I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion for craft brewing and his background as a U.S. Army commander to develop a growing craft brewery in Savannah GA. He...
by heatherbragg | Nov 7, 2018 | business goals, marketing budget, marketing plan
As a right-brained creative professional, I feel a little lost when I am forced to look a numbers especially ones on a spreadsheet. On the same hand, it’s amazing how less lost I feel when the numbers translate to my business’ bottom line. Successful...
