The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you chose to pack your bags, hop on a plane and choose your last vacation spot? Tourism marketing is unlike any...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is that digital marketing information doesn’t change as quickly as a pay per click ad salesmen would like you to think....
Is a DIY website right for you?
The truth about Wix and Squarespace If you are on the fence about a website builder, ask my son. He created a website when he was 5. Creating a website for my prodigious little artist was an easy decision. By Kindergarten, Griff’s artwork was quickly becoming a...
9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and saving money, other benefits of marketing automation include scalability, a better customer experience, increased lifetime...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured out, Google changes its algorithms or a new digital marketing technique pops up to change everything. No matter. The...Free Ebook
Includes worksheets
and exercises.
