Small business owners are already familiar with how expensive and confusing digital marketing subscriptions can be. What if there was one platform...
10 reasons why you should use HubSpot
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How to delete Google reviews
Whether you operate an online business or one that is brick and mortar, online reviews hold a lot of weight with potential customers. This is...
GDPR: What it means for you
In a world where unfathomable amounts of personal information live online, data protection is more important than ever before. Take, for example,...
No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing businessIf you pay attention to the stock market, you may have...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
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