No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what’s working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how well you’re progressing toward your marketing goals. Which KPIs should you pay attention to and which ones are...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is tired of in-your-face advertising. They scroll past pay per click ads. They hang up on telemarketers. They don’t answer...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing business If you pay attention to the stock market, you may have heard about HubSpot. It’s the fastest-growing, revenue-surging marketing technology on the market today. Their cloud-based...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...
How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up on Facebook? The jury is still out if our phones or apps are listening to our conversations. (Apologies, Alexa, for my...Free Ebook
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