A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured out, Google changes its algorithms or a new digital marketing technique pops up to change everything. No matter. The...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas at the wall to see what will stick. This also is the most common way to waste time, money and resources for little...
Help! Yelp won’t stop calling me.
Is Yelp’s advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in order to attract more customers online. Unfortunately, once a Yelp directory listing is set up, the pestering phone...
Why your next website should be an inbound website
If you view the purpose of a website as a digital business card at best, allow us to introduce you to the world of inbound marketing. To compete in today’s ever-changing marketing landscape a website that actually works for your business by generating qualified...
Keywords are dead. What’s next?
Why cornerstone content – also known as pillar pages – should replace your SEO strategy There is an old joke in the digital marketing industry when it comes to using Search Engine Optimization (SEO) keywords: it’s been real; it’s been fun, but it ain’t...Free Ebook
Includes worksheets
and exercises.
