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Do you own a small business in Michigan? If you chose to DIY your marketing, you’re probably realizing that it can be very time consuming.

That’s where marketing automation can help.

Not sure what we’re talking about?

Imagine automating monotonous marketing tasks, such as sales emails, scheduling social media posts and digital ads. Marketing automation uses software like HubSpot, MailChimp, Hootsuite and other platforms to schedule tasks.

The technology behind marketing automation makes these tasks faster and easier to do.

There are so many tasks that you can automate and save yourself a ton of time.

Here’s what we suggest to get you started with marketing automation:

Automate your marketing emails

This is probably one of the easiest — and most obvious — uses of marketing automation for any business. Whether you want to schedule a monthly newsletter, write up an automated reply, or send a confirmation email, there are so many ways you can use email to automate your marketing process.

As we just mentioned, some of the more common uses of marketing automation for email marketing include:

  • Writing an automated email to serve as an “auto reply” in certain circumstances. This can be set up to send if someone replies to a different email you sent or fills out a form on your website. For example, you can set up automated confirmation emails when someone signs up for a newsletter or makes a purchase. Or you can send a “welcome” email when someone subscribes.
  • Schedule a monthly newsletter
  • Set up a “drip campaign” — i.e., a series of emails that customers receive after filling out a form or clicking on a certain ad
  • You can also create specific audience lists and personalize your emails using Mailchimp or another CRM platform.


Marketing Plan Ebook + Workbook

cover of how to create a marketing plan ebook and workbook

A marketing ebook + workbook that walks you through each section of a marketing plan and loaded with free resources.

Use a social media scheduler

Did you know that you can bulk schedule posts to social media?

That’s right. You don’t have to make social media posting a daily task.

Instead, spend a day crafting a month’s worth of content — captions and photos, videos or links — and then use a social media scheduler. And voila! You won’t have to worry about posting for another month! (Just don’t forget to respond to comments on occasion!)

A few popular social media scheduling tools include:

Want free templates for creating social media graphics while you’re at it? Create a Canva account!

Use retargeting & remarketing in your ad & email campaigns

Although it sounds similar, retargeting is not the same as remarketing.

Remarketing is focused on re-engaging previous customers to your business.

Retargeting’s goal is to pull in new customers — or to get people who have already engaged with your business in some way (via your website, an ad or social media) but not yet made a purchase to become a customer.

You can use retargeting ads to target a specific audience and build brand awareness, drive conversions, increase sales and introduce new products.

Remarketing ads and emails can go out to previous customers to remind them to renew a subscription, to show them a promotion, or to simply show them a product you think they’ll like.

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