Small business owners are already familiar with how expensive and confusing digital marketing subscriptions can be.
What if there was one platform for:
- e-mail marketing,
- social media marketing,
- website analytics,
- online forms,
- blogging and
- the analytics your business really needs to know?
Enter HubSpot, an all-in-one platform that supports marketing, sales, Customer Relationship Management (CRM) software, and customer service support. In addition to their multipurpose platform, HubSpot offers a plethora of free resources, award-winning support and tutorials on how to get the most out of the service.
… drum roll, please …
HubSpot has FREE essential marketing tools and generators for marketing plans, invoices, email signatures, blog ideas, and various other business templates. Here are 10 reasons why you should invest in HubSpot:
HubSpot’s Customer Relationship Management (CRM) platform keeps all of your contacts organized – and it’s free!
Not many people realize that HubSpot’s CRM is free! The CRM connects to your e-mail inbox, saving contact information and e-mails. You can set up dynamic lists to segment your audience.
HubSpot launched a new design for CRM records earlier this year that is more streamlined. It is now simpler to access all the content to create better customer interactions. There are more functionalities and the contact record loads faster. Additionally, HubSpot made the CRM easier to eliminate duplicate contacts and companies with a custom tool that uses machine learning to streamline and merge lists as needed.
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HubSpot updated its app marketplace
HubSpot recently updated its app marketplace. There are hundreds of new apps that offer turnkey convenience for your business — including WordPress, Xero for accounting and small business and Slack for online collaboration.
Connect your existing systems with ease with integrations that make doing business easy, such as SurveyMonkey, Eventbrite, Wistia and Zendesk. The marketplace also makes it easier to find apps by prioritizing the most important details for businesses, such as demo videos, subscription information, and pricing. Apps also can be sorted by relevance for different types of users.
HubSpot takes personalization to the next level with knowledge-based content editor and self-service
HubSpot’s Content Management System helps you deliver “Smart Content,” content intelligently personalized to your customer’s needs. Deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit.
Take your customer support to a new level with HubSpot’s Service Hub Knowledge Base tools — a library of how-to articles that help customers help themselves. These tools allow you to customize articles based on HubSpot’s lists so that you can share different messages with specific audiences. Your existing knowledge base can be imported into the Service Hub, no need to rebuild if you switch your platform.
HubSpot is an all-in-one place for social media
The Social Media Marketing Tool in HubSpot prevents you from hopping from one channel to another. The all-in-one monitoring tool allows you to check mentions, comments, shares and to connect directly on the platform instead of logging separately into social channels. You can easily schedule blog posts, images, videos and other content. And discover which posts are working for you — with an easy-to-understand dashboard that explains which post has the most engagements, comments, shares and clicks.
Within the free ads tool, you can create and manage up to $1,000 ad spend/month across two connected ad accounts. HubSpot’s free ads tool helps you easily get set up, compare your performance on one network to another, sync leads directly from the networks into HubSpot, and see exactly which contacts are interacting with your ads. And because it’s tied directly to the HubSpot CRM, you’re able to launch ad campaigns taking into account how each campaign fits into the overall experience that you’ve created for your customers.
A new native lead ad feature can be used with Facebook for new advertisers to create ads within the HubSpot interface. The HubSpot social tool now offers Facebook social post boosting, so users can promote a Facebook post that is doing well organically. This feature is now in beta for enterprise and marketing hub professional users.
HubSpot’s dashboard reporting gets to the root of your marketing
The HubSpot’s interface allows you to create up to 200 custom dashboards on any metric in HubSpot’s marketing, sales, or customer service software. Pick from pie charts, bar charts, donut charts, area charts, and more to preview your data in real time.
With customized social media dashboards, you can discover which Facebook posts are driving the most traffic to your website. With sales, you can discover how many leads from marketing have resulted in customers. E-mail the reports to anyone on your team.
Why is this important?
Attribution reporting helps marketers understand every point in a buyer’s journey — from discovering your brand to the purchase. HubSpot has made such advanced improvements in their attribution reporting that marketing presentations can attribute actions, such as blogging and email, to more than just views and engagements.
Reports reflect more tangible information related to the bottom line — including how many deals were generated from which ad campaigns or how an email campaign generated thousands of dollars in revenue.
HubSpot’s Chatbot allows customers to schedule meeting with ease
Ever hop on a website and see a chatbot help you find answers to frequently asked questions? This amazing Artificial Intelligence tool is free with HubSpot! Yes, you read that correctly.
HubSpot’s chatbot connects with your calendar to schedule appointments according to your custom office hours. You also have the ability to live chat with users on your website. All of this connects to your CRM, saving important contact information and sending automatic reminders about appointments.
HubSpot recently unveiled free email marketing and advertising tools
Email marketing and advertising tools are part of HubSpot’s free marketing tools. These tools allow marketing using the HubSpot platform the ability to capture leads and turn them into loyal customers.
With this new free feature, marketers can provide customers with a personalized experience. Here are some of the free tool available:
- Free email marketing includes the ability to create, send, and analyze your email marketing campaign
- Create contact lists and send up to 2,000 emails per month
- With the expanded ads tool, you can manage and track up to $1,000 per month of ad
spending across Google, Facebook, and LinkedIn ads. There is also conversion level
reporting and two account connections included.
The HubSpot mobile app business card scanner makes networking easy
HubSpot has a new business card scanner for iOS and Android. It is powered by machine learning and is a great tool for scanning business cards and an easy way to create digital contacts and store them on your phone. The contacts automatically save to your HubSpot CRM!
HubSpot’s automated workflows have no limits
HubSpot’s automated workflows present endless opportunities to systemize your company’s process.
For instance, if your sales team scans a business card at a conference, an automated e-mail can be sent within the hour, the next day or whenever you want with an appointment request. If someone signs up to download your “How-To” ebook, an automated email can be sent to the user with the download and if the user hasn’t downloaded the ebook in a couple days, another e-mail can be sent offering them help. Perhaps several leads have gone cold, send them an automated e-mail with free information.
The workflows help save time with other business operations as well. If a contact meets certain criteria, automatically segment them into a list for more targeted marketing. If a prospect fills out a lead-generating form, automatically assign tasks to your sales staff to call them. If a customer fills out a service request, send text alerts to your phone so you know the minute there is an issue.
CRM applications can help increase sales by up to 29%
HubSpot offers continuing education and free resources
HubSpot has a ton of tutorials and an excellent support team to help answer any questions. The HubSpot Community also holds several question and answer forums about new updates and features as well.
Don’t miss the opportunity to become a master of marketing with their free ebooks, workbooks, templates and even online tools: