No matter what stage you’re at with your Michigan business, your website’s blog will increase website traffic while attracting your ideal customer at the same time. Sure, blogging might seem outdated in our current world that’s saturated with social media. But it’s still the best digital marketing tool you will have.
Think about it: There are SO MANY businesses on social media and on the web in general. How do you make sure your business is the one that shows up in search results or gains visibility on social media? It all comes down to content creation.
Without a good content marketing strategy, your business is never going to stand out online.
However “old-school” they may seem, blog articles are still a great way to produce content that’s actually helpful to your clients. Your Michigan business blog also is a great way to inspire your audience to care about your business.
So what are the benefits of starting a business blog?
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1. Increase traffic to your Michigan business website
If you’re looking for a way to drive website traffic, starting a blog is a great solution. Why? A business blog is a low budget marketing tool that gives you a platform to consistently bring new content to your website — and to stay relevant to existing and potential new clients.
New content also means your website is more likely to show up in search results, which brings us to our next point.
2. Improve SEO with a business blog
Constantly adding new content to your website drastically improves your Search Engine Optimization. Beyond simply having more pages and more keywords on your website to help with SEO, blogging also helps with link building — linking to other pages or posts within your website and external links to expert websites.
According to Hubspot, link building configures into Google’s algorithm when ranking a site on search engine results. Backlinks — links from one website to another — is very beneficial to Michigan business websites because it builds your domain’s authority — an important factor in search engine ranking.
3. Keep current customers engaged and informed with a business blog
Blogs are a fantastic way to stay relevant with your current customers. There’s also a variety of content types to keep your audience engaged and informed. For example:
- Highlight new products or services/sales or specials
- Answer FAQs
- Give your curious customers “behind the scenes” info
- Share business news
- Explain complex products or services
When coming up with new blog ideas, think about topics that your current customers would find helpful, interesting or exciting. That could mean explaining your process in a more detailed way than you’re able to on social media or in a product description or keeping them up-to-date with the latest news about your business. Paying attention to customer questions/concerns and turning them into blog posts is a great way to show your customers that you care.
4. Build trust with new customers
Blogs are a low-budget marketing solution for gaining trust with potential customers. Not only can your blog drive new customers to your website, but it can engage and inform them in a way that most other content can’t.
While blogs increase brand awareness by explaining to new customers what your Michigan business is all about, blogs establish your business as an expert in your industry. In other words, blogging is a way to show you actually know what you’re talking about — and that you pay attention to news, trends, customer concerns, etc.
5. Your Michigan business blog gives you evergreen content
One of the best parts about blogging?
Typically, blogs cover what we’d consider “evergreen” content — meaning it’s content that stays relevant regardless of the time or season.
That means you can spend an hour or two writing a blog, and then get months to even years worth of website traffic from it. You can also repurpose your blog for social media — as many times as you want.
Maintaining a blog for your Michigan business positions you as an expert in your field while attracting potential new clients for long periods of time. The right blog content also has the potential to educate your audience about your processes, services and timelines. In effect, a well-written business blog will inform leads how to be good customers.