Launching a new business can be daunting — to say the least. Of all the details that come with starting a new business, marketing is arguably the...
How to support a small business without buying anything
Imagine Old Town Bluffton without the Corner Perk, The Cottage, The Society of Bluffton Artists gallery or the Barbers of the Lowcountry? What would...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Personal branding is important. Here’s why.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you...
How differentiation affects your entire marketing
It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do...
How much is brand identity?
Let’s get to the point right now — shall we? Brand identity costs range as low as $5 to upwards of $5,000: You can DIY a logo on Canva for free! You...