Marketing Resources
No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing businessIf you pay attention to the stock market, you may have...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of...
Six local brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging...
The traditional marketing agency model is dead.
This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you...
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