
How printer specifications affect your graphic design
When it comes to a print design project, a lot of “technical stuff” comes into play that affects the design process. Professional printers — even...

Direct Mail and Postcards Keep You Relevant
Is it time to bring back the postcard? We think so. It might sound old school, but direct mail marketing is still an extremely effective way to...

How promotional products can lead to easy profit + free marketing
Have you jumped on the “merch” trend yet? From restaurants to retailers and from YouTubers to influencers — it’s common to see branded promotional...

Five industries that benefit from graphic design subscriptions
The pressure is on to produce original, sharp-looking pieces of content — from digital graphics to print material. Graphic design subscriptions...

How to make marketing videos for your business
If you aren’t posting videos to social media, you are missing out on the No. 1 most engaging piece of content in digital marketing. More than any...

10 productivity hacks for graphic design subscriptions
Gone are the days that business owners fork over thousands of dollars to a freelance graphic designer or a creative agency for their design...

7 inspirational quotes to jumpstart your creativity
If only there were an on-and-off switch for creativity, the world would have much better design. Creativity is the impulse that drives good design...

Marketing Psychology: 9 Ways to Better Understand Your Customers
When marketing is deployed without a sound understanding of your target audience's buying triggers, it can cost time and money. A lot of what makes...

11 Ways to Enhance Competitive Research
A well-balanced marketing plan focuses on areas that affect short- and long-term. Competitive research and analysis is important for long-term...

Five brands with inbound marketing that works
Among its many benefits, inbound marketing is known to generate leads in a cost-effective manner, establish brand authority and increase exposure....

Can your business survive without marketing?
Before social media, email and SEO, businesses relied heavily on word-of-mouth to attract new customers. In today's internet-savvy landscape, it’s...

Are you ready to outsource your marketing?
When many business owners are faced with cutting costs, marketing is typically and mistakenly the first expense to get the proverbial ax. If...

What makes you skeptical about inbound marketing?
Eight inbound marketing myths and tips to help improve your businessWhen we receive inquiries about managing digital advertising, we examine the...

How to make the most of your Canva account
Canva has changed the face of the graphic design industry by offering a more affordable option for small businesses and marketing pros. The...

Marketing Buzzwords Dictionary
Have you noticed that marketers love their buzzwords and acronyms? CTA, CTR, CRM, B2B, B2C …. To the layperson, marketing lingo sounds like a...

10 ways to get ahead during the coronavirus shutdown
Business may have come to a screeching halt from the coronavirus shutdown, but that doesn’t mean you can’t take this down time as an opportunity to...

How to market your business during a pandemic
Entrepreneurship comes with its fair share of anxiety and stress. The coronavirus, however, has resulted in unprecedented challenges for small...

How to market your art
Easy and Cost-Effective Ways to Promote your Art Don’t let the phrase starving artist apply to you. In today’s digital world, there are numerous...

How to avoid bad graphic design
I consider myself a creative guy — not an artist, per se, but someone who appreciates the beauty (or hideousness) of art. However, as a graphic...

What you need to know about TikTok
You’ve probably seen kids randomly dancing in front of their mobile device in supermarket aisles. And you’ve likely seen short bytes of...
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