Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing business If you pay attention to the stock market, you may have heard about HubSpot. It’s the fastest-growing, revenue-surging marketing technology on the market today. Their cloud-based...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the Internet took hold. Facebook and Flickr were founded in 2004. Pinterest, Twitter, GooglePlus (RIP) and Snapchat soon...
Personalization in marketing isn’t creepy if it’s working
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up on Facebook? The jury is still out if our phones or apps are listening to our conversations. (Apologies, Alexa, for my...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While marketing brings money in, accounting analyzes how money is spent and return on investment. Similar to marketing and creative...Free Ebook
Includes worksheets
and exercises.
