How to write a press release that gets noticed
When I researched what other marketing bloggers have to say about how to write a press release, I was astonished when one referred to the print media as “old school.” Admittedly, I am one of the remaining few who still likes to read a newspaper. However, the...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured out, Google changes its algorithms or a new digital marketing technique pops up to change everything. No matter. The...
Six signs your agency isn’t that into you
If you’re reading this, then it’s probably time to break up with your marketing agency At first, your heart was aflutter with the budding relationship. You hung on their every word, excited about what the future holds. After a few weeks — maybe months — your email...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas at the wall to see what will stick. This also is the most common way to waste time, money and resources for little...
Gaslighting in marketing will damage your business
Toxic marketing tactics turn away the customers you want Do you know the cliche about cliches — that they are rooted in some truth? The queen mother of cliches for sales and marketing is over promising and under delivering. It’s an understatement to say marketing has...Free Ebook
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