How to make the most of your Canva account
Canva has changed the face of the graphic design industry by offering a more affordable option for small businesses and marketing pros. The...
Marketing Buzzwords Dictionary
Have you noticed that marketers love their buzzwords and acronyms? CTA, CTR, CRM, B2B, B2C …. To the layperson, marketing lingo sounds like a...
10 ways to get ahead during the coronavirus shutdown
Business may have come to a screeching halt from the coronavirus shutdown, but that doesn’t mean you can’t take this down time as an opportunity to...
How to market your business during a pandemic
Entrepreneurship comes with its fair share of anxiety and stress. The coronavirus, however, has resulted in unprecedented challenges for small...
How to market your art
Easy and Cost-Effective Ways to Promote your Art Don’t let the phrase starving artist apply to you. In today’s digital world, there are numerous...
How to avoid bad graphic design
I consider myself a creative guy — not an artist, per se, but someone who appreciates the beauty (or hideousness) of art. However, as a graphic...
What you need to know about TikTok
You’ve probably seen kids randomly dancing in front of their mobile device in supermarket aisles. And you’ve likely seen short bytes of...
How to support a small business without buying anything
Imagine Old Town Bluffton without the Corner Perk, The Cottage, The Society of Bluffton Artists gallery or the Barbers of the Lowcountry? What would...
Agile Design: How it works and why you should pay attention
Does this sound familiar? You are a business owner who needs professional graphic design work. You don’t have time for DIY design. You have a...
Is your business missing out on purpose-driven marketing?
Consumers expect brands to walk the talk, not just talk the talk. Whether you are a mom-and-pop shop on local Main Street or a multimillion dollar...
2020 marketing trends from the experts
If the dizzying array of marketing strategies doesn’t leave you spinning year-round, along comes the New Year’s blogs on top marketing trends. We...
10 ways to come up with blog ideas
If you don’t have a blog for your business or organization, then you’re not doing your marketing right. Blogs are doorways to your website that...
Stop confusing sales with marketing
Wondering why your marketing isn’t working? It might not be your marketing. It could be your sales process. Then again, it might not be your sales...
10 reasons why you should use HubSpot
Small business owners are already familiar with how expensive and confusing digital marketing subscriptions can be. What if there was one platform...
How to delete Google reviews
Whether you operate an online business or one that is brick and mortar, online reviews hold a lot of weight with potential customers. This is...
GDPR: What it means for you
In a world where unfathomable amounts of personal information live online, data protection is more important than ever before. Take, for example,...
10 Instagram Fails and What to Do Instead
Are you racking your brain trying to figure out how to run Instagram, but you’re coming up short on results? Instagram can seem like a giant mystery...
No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Is HubSpot worth it?
Marketing software, online courses, resource center, trendsetters, a way of doing businessIf you pay attention to the stock market, you may have...
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