When it comes to long-term success, marketing plays a key role. Marketing’s sole purpose is to attract a steady flow of clients who bring revenue to...
12 ways to develop revenue-generating marketing strategies
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Can your business survive without marketing?
Before social media, email and SEO, businesses relied heavily on word-of-mouth to attract new customers. In today's internet-savvy landscape, it’s...
What makes you skeptical about inbound marketing?
Eight inbound marketing myths and tips to help improve your businessWhen we receive inquiries about managing digital advertising, we examine the...
Marketing Buzzwords Dictionary
Have you noticed that marketers love their buzzwords and acronyms? CTA, CTR, CRM, B2B, B2C …. To the layperson, marketing lingo sounds like a...
Agile Design: How it works and why you should pay attention
Does this sound familiar? You are a business owner who needs professional graphic design work. You don’t have time for DIY design. You have a...
2020 marketing trends from the experts
If the dizzying array of marketing strategies doesn’t leave you spinning year-round, along comes the New Year’s blogs on top marketing trends. We...
Stop confusing sales with marketing
Wondering why your marketing isn’t working? It might not be your marketing. It could be your sales process. Then again, it might not be your sales...
No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
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