No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what’s working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how well you’re progressing toward your marketing goals. Which KPIs should you pay attention to and which ones are...
Micro-Moments tell you when. Let’s talk about the how.
The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is tired of in-your-face advertising. They scroll past pay per click ads. They hang up on telemarketers. They don’t answer...
Yes, personal branding is a thing. Here’s how it works.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...
Messaging isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the Internet took hold. Facebook and Flickr were founded in 2004. Pinterest, Twitter, GooglePlus (RIP) and Snapchat soon...Free Ebook
Includes worksheets
and exercises.
