The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is...
Micro-Moments tell you when. Let’s talk about the how.
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Personal branding is important. Here’s why.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging app marketing isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
6 Lowcountry brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you...
Tips on how to use Facebook groups in your marketing
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
How differentiation affects your entire marketing
It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured...
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