Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
Is a DIY website right for you?
The truth about Wix and Squarespace If you are on the fence about a website builder, ask my son. He created a website when he was 5.As a first-time...
How differentiation affects your entire marketing
It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
I am a professional graphic designer, and I use Canva
The pros and cons of DIY graphic design services The headline is true. *Raising hand in air* Hello. My name is Heather Bragg, owner of a creative...
How to get the most of your marketing content with the least amount of effort
The key to marketing success is [drum roll, please] content, content, content. Serving up new content regularly has lower upfront costs and deeper...
How much is brand identity?
Let’s get to the point right now — shall we? Brand identity costs range as low as $5 to upwards of $5,000: You can DIY a logo on Canva for free! You...
Five types of blogs that your audience will love
If you use content in your marketing, these blog strategies will help There are two types of people: those who blog and those who don’t blog. Those...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and...
Are you ready for a marketing agency?
Successful business owners enter the world of entrepreneurship as experts of their particular product and service. Yet, about 20% of small...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...













