If the dizzying array of marketing strategies doesn’t leave you spinning year-round, along comes the New Year’s blogs on top marketing trends. We...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
What a marketing plan can do for your business
You know a strategic marketing plan is important, but for some reason, you aren’t making it a priority. Perhaps you’re in the happy bubble? Your...
How differentiation affects your entire marketing
It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
Are you ready for a marketing agency?
Successful business owners enter the world of entrepreneurship as experts of their particular product and service. Yet, many of these 30.2 million...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...
Six signs your agency isn’t that into you
If you’re reading this, then it’s probably time to break up with your marketing agency At first, your heart was aflutter with the budding...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas...
How gaslighting in marketing will damage your business
It’s an understatement to say marketing has changed since the Mad Men era of print advertising — when actors posed as white-coat-wearing doctors to...
Help! Yelp won’t stop calling me.
Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in...