I could spend a lot of words talking about marketing tools, trends and theories that may or may not work for your business. Don’t get me wrong....
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How to get traffic after you launch a website
You’ve just spent a significant portion of your marketing budget on a brand new website. You’ve sat through countless meetings with the website...
Want good marketing? Then, take note of the Free Britney movement.
At first, they were considered diehard Britney Spears fans. Then, they were conspiracy theorists. Now, Free Britney activists are leaders of a...
How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
The traditional marketing agency model is dead.
This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating...
Is a DIY website right for you?
The truth about Wix and Squarespace If you are on the fence about a website builder, ask my son. He created a website when he was 5.As a first-time...
I am a professional graphic designer, and I use Canva
The pros and cons of DIY graphic design services The headline is true. *Raising hand in air* Hello. My name is Heather Bragg, owner of a creative...
How much is brand identity?
Let’s get to the point right now — shall we? Brand identity costs range as low as $5 to upwards of $5,000: You can DIY a logo on Canva for free! You...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...
How gaslighting in marketing will damage your business
It’s an understatement to say marketing has changed since the Mad Men era of print advertising — when actors posed as white-coat-wearing doctors to...
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