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9 Marketing Automation Benefits that Every Business Needs

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Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and saving money, other benefits of marketing automation include scalability, a better customer experience, increased lifetime...

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by braggmediados | Jan 12, 2019 | Business Strategy, Marketing Plan

Successful business owners enter the world of entrepreneurship as experts of their particular product and service. Yet, about 20% of small businesses close within their first year. By the end of the second year, roughly 30% have failed. After five years, nearly half...

How to write a press release

by heatherbragg | Jan 9, 2019 | Content Marketing, Marketing Plan, Public Relations

When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when referring to print media. Admittedly, I am one of the remaining few who likes to read a newspaper. However, it's...