A huge part of marketing is attracting new customers. But don’t forget that engaging your existing customers should also be a part of your marketing...
How a marketing agency can help your Michigan business
Whether you’re about to launch a new Michigan business or you're a long-time business owner, marketing is super important to your business’s...
Content marketing fails and how to avoid them
There’s nothing more frustrating than spending hours creating content for your business just to see it completely flop. Few views, little...
Want good marketing? Then, take note of the Free Britney movement.
At first, they were considered diehard Britney Spears fans. Then, they were conspiracy theorists. Now, Free Britney activists are leaders of a...
Everything you need to know about your brand’s market positioning
The goal of any business owner is to create a brand that resonates with prospective clients and converts them into paying customers. Effective...
12 ways to develop revenue-generating marketing strategies
When it comes to long-term success, marketing plays a key role. Marketing’s sole purpose is to attract a steady flow of clients who bring revenue to...
Marketing Psychology: 9 Ways to Better Understand Your Customers
When marketing is deployed without a sound understanding of your target audience's buying triggers, it can cost time and money. A lot of what makes...
11 Ways to Enhance Competitive Research
A well-balanced marketing plan focuses on areas that affect short- and long-term. Competitive research and analysis is important for long-term...
Can your business survive without marketing?
Before social media, email and SEO, businesses relied heavily on word-of-mouth to attract new customers. In today's internet-savvy landscape, it’s...
10 ways to get ahead during the coronavirus shutdown
Business may have come to a screeching halt from the coronavirus shutdown, but that doesn’t mean you can’t take this down time as an opportunity to...
How to market your business during a pandemic
Entrepreneurship comes with its fair share of anxiety and stress. The coronavirus, however, has resulted in unprecedented challenges for small...
How to market your art
Easy and Cost-Effective Ways to Promote your Art Don’t let the phrase starving artist apply to you. In today’s digital world, there are numerous...