Personal branding is important. Here’s why.
Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind...
Messaging app marketing isn’t the future. It’s already here.
If the technological evolution of marketing gives your whiplash, it’s no wonder. The first marketing email was sent in 1978 — before the age of the...
How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
Inauthentic social media habits that hurt your brand
Can social media ever be authentic? Probably not. But there’s a big push to make your social media more honest/transparent. People are tired of...
6 Lowcountry brands that dominate social media
Facebook. Instagram. Pinterest. Twitter. (MySpace, you still around?) Social media is both the key to successful marketing and an emerging...
The traditional marketing agency model is dead.
This time last year I embodied the very definition of insanity. I was stressed out and anxious. I was working long hours. Mike and I were creating...
The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you...
Tips on how to use Facebook groups in your marketing
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’...
What a marketing plan can do for your business
You know a strategic marketing plan is important, but for some reason, you aren’t making it a priority. Perhaps you’re in the happy bubble? Your...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
Is a DIY website right for you?
The truth about Wix and Squarespace If you are on the fence about a website builder, ask my son. He created a website when he was 5.As a first-time...
How differentiation affects your entire marketing
It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
I am a professional graphic designer, and I use Canva
The pros and cons of DIY graphic design services The headline is true. *Raising hand in air* Hello. My name is Heather Bragg, owner of a creative...
How to get the most of your marketing content with the least amount of effort
The key to marketing success is [drum roll, please] content, content, content. Serving up new content regularly has lower upfront costs and deeper...
How much is brand identity?
Let’s get to the point right now — shall we? Brand identity costs range as low as $5 to upwards of $5,000: You can DIY a logo on Canva for free! You...
Five types of blogs that your audience will love
If you use content in your marketing, these blog strategies will help There are two types of people: those who blog and those who don’t blog. Those...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps...
Search by Category
Website Design
Social Media
Digital Marketing
Marketing Ethics
Brand Awareness
Search Engine Optimization
Marketing Plan
Subscribe to our
e-newsletter.
Not sure where to get started?
Book a Bragg Brand Strategy Session today!