You might enjoy these articles

How gaslighting in marketing will damage your business

by heatherbragg | Dec 8, 2018 | Business Strategy, Content Marketing, Ethics in Marketing, Marketing Plan

It’s an understatement to say marketing has changed since the Mad Men era of print advertising — when actors posed as white-coat-wearing doctors to recommend cigarettes. As marketing evolved over time to meet the growing awareness of the culture, brand creators and...

Help! Yelp won’t stop calling me.

by heatherbragg | Dec 5, 2018 | Content Marketing, Digital Marketing, Marketing Plan, Search Engine Optimization

Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in order to attract more customers online. Unfortunately, once a Yelp directory listing is set up, the pestering phone calls...

How to set goals that work for your business

by heatherbragg | Dec 2, 2018 | Business Strategy, Marketing Plan

I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion for craft brewing and his background as a U.S. Army commander to develop a growing craft brewery in Savannah GA. He...