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The importance and complexity of tourism marketing
Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you chose to pack your bags, hop on a plane and choose your last vacation spot? Tourism marketing is unlike any other...
Tips on how to use Facebook groups in your marketing
If your business is not on Facebook, does it exist? Love it or hate it, the ubiquitous social media platform is a must have for any business’ marketing plan. However, over the past couple of years, Facebook has made it increasingly difficult for businesses to reach...
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You know a strategic marketing plan is important, but for some reason, you aren’t making it a priority. Perhaps you’re in the happy bubble? Your business has reached a point in which you have a stream of regular customers who contribute to a steady cash flow that in...
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