A huge part of any marketing strategy should include SEO (Search Engine Optimization). And since Google remains the top search engine, improving...
5 Ways to Rank Your Michigan Business on Google
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2020 marketing trends from the experts
If the dizzying array of marketing strategies doesn’t leave you spinning year-round, along comes the New Year’s blogs on top marketing trends. We...
10 ways to come up with blog ideas
If you don’t have a blog for your business or organization, then you’re not doing your marketing right. Blogs are doorways to your website that...
How to delete Google reviews
Whether you operate an online business or one that is brick and mortar, online reviews hold a lot of weight with potential customers. This is...
No more vanity metrics! Here are the marketing KPIs that matter.
Making sure you understand what's working with marketing determines the success of your business. Key Performance Indicators (KPIs) tell you how...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
7 Marketing Tactics You Need to Stop Using Now
Too many professionals in the marketing industry use a false feeling of FOMO (fear of missing out) on the latest and greatest trends. The truth is...
How to market your law firm with inbound
Law firms share the same marketing challenges many businesses face: a high volume of competition and inundation of people who want their valuable...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas...
Help! Yelp won’t stop calling me.
Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in...
Why your next website should be an inbound marketing website
If you view the purpose of a website as a digital business card at best, allow us to introduce you to the world of inbound marketing. To...
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