9 Marketing Automation Benefits that Every Business Needs
Artificial intelligence (AI) is no longer just hype. It’s dramatically changing the face of today’s marketing. In addition to creating time and...
Are you ready for a marketing agency?
Successful business owners enter the world of entrepreneurship as experts of their particular product and service. Yet, many of these 30.2 million...
How to write a press release
When I researched what other marketing bloggers have to say about how to write a press release, I balked at the term “old school” when...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured...
Six signs your agency isn’t that into you
If you’re reading this, then it’s probably time to break up with your marketing agency At first, your heart was aflutter with the budding...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas...
How gaslighting in marketing will damage your business
It’s an understatement to say marketing has changed since the Mad Men era of print advertising — when actors posed as white-coat-wearing doctors to...
Help! Yelp won’t stop calling me.
Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in...
How to set goals that work for your business
I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion...
Why your next website should be an inbound marketing website
If you view the purpose of a website as a digital business card at best, allow us to introduce you to the world of inbound marketing. To...
Keywords are dead. What’s next?
Why cornerstone content - also known as pillar pages - should replace your SEO strategy There is an old joke in the digital marketing industry when...
Why you should not hire a website designer
That headline is considered controversial in the digital world. The truth is that anyone can pay for an OK-looking DIY website using SquareSpace or...
How to write your brand’s origin story
In business, the brand is everything, because it reflects a mission close to your heart. You know your mission. Your employees know your mission....
How to respond to a negative online review
Not responding to a negative review is worse than receiving one No surprise here. There really isn’t a safe place on the Internet from strong...
14 questions to ask your web designer
Congratulations! You want a website. A solid online presence is hands down the best way to take your business global. Now the challenge is finding...
3 Steps to Create a Marketing Budget that Gets Results
As a right-brained creative professional, I feel a little lost when I am forced to look a numbers especially ones on a spreadsheet. On the same...
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