A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important —...
SEO myths that get in the way of marketing
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A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured...
Marketing trends to budget for in 2019
Tools and tips to transform your business It’s not uncommon for businesses to apply the spaghetti noodle test with their marketing — throwing ideas...
Keywords are dead. What’s next?
Why cornerstone content - also known as pillar pages - should replace your SEO strategy There is an old joke in the digital marketing industry when...
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