The Society of Bluffton Artists

Drawing Attention to an Art Gallery in Old Town Bluffton SC 

Bragg Media helped put The Society of Bluffton Artists (SoBA) on the right path by initially organizing and streamlining their marketing efforts — including social media, email marketing and behind-the-scenes videos. In the process, we saved them time and money by identifying advertising areas that were not working and implementing a plan that harnessed the gallery’s long-time reputation of beautiful artwork in the heart of Old Town Bluffton.

We also helped solidify SoBA’s reputation as a leader in the local art community with consistent press coverage in major local newspapers, magazines and TV. This year, with our help, SoBA secured funding from the Town of Bluffton to help support their organization while continuing to attract new artist members in the local community.

Society of Bluffton Artists Gallery

It is key for The Society of Bluffton Artists to have a public relations person who is respected in the market we serve. Heather is. She reached out to businesses who we never would have thought would be good prospects to promote the SoBA gallery and the Center for Creative Arts. SoBA’s email contact list continues to grow as does the connections on social media. Heather initiates. Heather builds on ideas. Heather works for us.

Gayle Miller

The Society of Bluffton Artists

Society of Bluffton Artists Social Media Marketing
SoBA Art Exhibit
SoBA Rack Card

Creative Process

Public Relations and Brand Awareness Marketing for The Society of Bluffton Artists, a non-profit art organization in Old Town Bluffton SC

The Society of Bluffton Artists (SoBA) is a non-profit organization established to promote the visual arts and to assist area students and artists in enhancing their artistic abilities. In addition to a gallery in Old Town Bluffton, they operate the Center for Creative Arts (CCA) next door where they hold classes, workshops and special exhibitions.

SoBA is operated by dedicated volunteer artist members, who provide extensive community outreach initiatives that include providing scholarships for high school art students, free after-school art classes and, most recently, the donation of their CCA facility for Lowcountry Autism Foundation’s art therapy program.

The gallery has a long-time award-winning reputation as a go-to eclectic gallery with beautiful works of art in a variety of mediums. SoBA is best known for nurturing local artists with continuing education and an unfailing support network.

The Challenge

SoBA is a very active non-profit organization with several special events throughout the year, as well as monthly featured art exhibits and opening receptions. They have a limited budget and require a marketing and publicity plan that packs a big punch. SoBA’s successful marketing and public relations would not be possible without the support, encouragement, talent, energy and go-get-em attitude of the entire board — especially the organization’s president, Gayle Miller.

Initial Marketing Overhaul

Our team organized overall marketing to include:

  • ongoing media buys with graphic design;
  • established Featured Artist publicity protocol with turnkey printing process;
  • increased Facebook marketing and creation of an Instagram profile;
  • migrated their WordPress site to a faster and more secure server to enhance the user’s online experience;
  • uncovered more than 1,000 emails from the website previously not used in their email database.

Website Maintenance

Bragg Media maintains SoBA’s website by creating regular back-ups, updating plugins and troubleshooting technical issues that arise. We also upload new class information, featured artist exhibit calendar items, special events promotions and news articles pertaining to SoBA.

Public Relations & Design

Bragg Media initially set up a strong email marketing program including a monthly newsletter, announcements for volunteer members and special event blasts. We continue to work with the local media to secure press coverage for their upcoming events, and provide regular graphic design services for featured artist exhibitions, marketing collateral and local ads.

 

Society of Bluffton Artists Press Coverage
Society of Bluffton Artists Press Coverage
SoBA Event Advertising and Postcard
SoBA Art Exhibit Promotional Materials
Society of Bluffton Artists Website and Enewsletter
SoBA Annual Event and Monthly Exhibit Promotional Materials