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The Society of Bluffton Artists

Ongoing Marketing, Creative and Public Relations

Summary

The Society of Bluffton Artists is a non-profit organization with a gallery and Center for Creative Arts. They offer featured artist exhibits, fundraisers, workshops, scholarship programs, after-school programs and summer camps. Bragg Media provides ongoing website maintenance, public relations, marketing and creative support.

    Challenge

    The Society of Bluffton Artists (SoBA) had a popular art gallery that tourists in Bluffton SC love. They needed to expand their reach with ongoing marketing and public relations. Their target market includes tourists and residents in the area who are interested in becoming members of the organization. 

      Insights

      SoBA gallery has a high traffic location in the hub of the growing art district in Old Town Bluffton and continues to receive Reader’s Choice Awards from local publications for “Best Art Gallery.” SoBA offers a unique opportunity for artists, teachers and students to network and to learn.

        Solution

          Bragg Media helped put The Society of Bluffton Artists (SoBA) on the right path by  initially organizing and streamlining their marketing efforts:

          • ongoing media buys with graphic design;
          • established Featured Artist publicity protocol with turnkey printing process and discounts with Omega Graphics & Print;
          • increased Facebook marketing and creation of an Instagram profile;
          • migrated their WordPress site to a faster and more secure server to enhance the user’s online experience;
          • uncovered more than 1,000 emails from the website previously not used in their email database.

          Bragg Media initially set up a strong email marketing program including a monthly newsletter, announcements for volunteer members and special event blasts. Today, our team provides regular public relations service to secure press coverage for their upcoming events. We also regularly design featured artist exhibition marketing collateral and local ads.

            Results

            Bragg Media has solidified SoBA’s reputation as a leader in the local art community with consistent press coverage in major local newspapers, magazines and TV. With our help, SoBA has secured funding from the Town of Bluffton to help support their organization while continuing to attract new artist members in the local community.

            The consistent marketing and public relations services draw crowds to events, entice people to purchase artwork, grow their social media followers and more.

            It is key for The Society of Bluffton Artists to have a public relations person who is respected in the market we serve. Bragg Media is. Bragg Media reached out to businesses who we never would have thought would be good prospects to promote the SoBA gallery and the Center for Creative Arts. SoBA’s email contact list continues to grow as does the connections on social media. Bragg Media initiates. Bragg Media builds on ideas. Bragg Media works for us.
            Gayle Miller

            Former President, The Society of Bluffton Artists

            I worked with Bragg Media when I was the featured artists at The SOBA Gallery in Bluffton. What a DYNAMO! They created media files quickly, refined them at my request SUPER quickly and with a positive “CAN DO” attitude. They are very creative, efficient and professional. I could not have made my deadlines without them! I would recommend Bragg Media to anyone who is looking for THE BEST in our area.

            Kim France

            The Society of Bluffton Artists

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