Our Roles

Strategy
Marketing Collateral Design
Public Relations
Small Event Promotion
Email Marketing
Social Media Marketing
Website Maintenance

Challenge

Brent Nelsen, who owns Barbers of the Lowcountry with his father Lou Nelsen, had a lot of creative ideas for marketing but little time to execute them. The day-to-day operations of his business, along with setting plans in motion for future growth, needed his attention more than marketing.

INSights

To develop marketing campaigns, strategy and messaging, we dived deep into the typical customer experience at Barbers of the Lowcountry. Their target market audience is made up predominantly of men, who enjoy chatting with their barbers with a cold draft of local beer. Barbers of the Lowcountry prides itself on bringing back old-fashioned grooming services for men — such as straight razor shaves and beard trims. However, customers also include women — who bring their little ones for haircuts (and fresh-from-the-oven goodies). The clientele love the family-fun atmosphere of the barbershop.  This tone of community is often conveyed throughout Barbers of the Lowcountry’s marketing.

Solution

Barbers of the Lowcountry already had several key marketing assets in place — including a thriving Facebook page and an online booking engine with built-in digital marketing. We created an Instagram page for Barbers of the Lowcountry to widen their reach. We updated their social media with fresh information, photos and videos. From there, the Bragg Media team created a marketing maintenance plan that includes social media marketing, e-newsletter, website maintenance, graphic design and consultation. We regularly meet with Brent to discuss shop news, strategy and planning. This regular communication allows us to keep their messaging fresh and lively while also preparing for the future.