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Everything you need to know about your brand’s market positioning
The goal of any business owner is to create a brand that resonates with prospective clients and converts them into paying customers. Effective positioning helps achieve these goals by relaying knowledge about your brand to the members of your target audience. When...
12 ways to develop revenue-generating marketing strategies
When it comes to long-term success, marketing plays a key role. Marketing’s sole purpose is to attract a steady flow of clients who bring revenue to your business. The right marketing strategies work in conjunction with sales, customer service and even accounting....
8 Easy PR Ideas for Small Businesses
If you’re a small business owner, don’t fall into the trap of thinking you don’t need public relations — because you do need it. PR builds and manages the reputation your brand has in the community. It’s the conversation that people have about you when you’re not in...
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"Note To Self"
Weekly motivational e-mail from Heather Bragg