Our Roles

Website Redesign
Strategy
Website Maintenance
Marketing Collateral Design
Social Media Set-Up
E-newsletter Set-Up
Public Relations
Content Marketing

Challenge

The Society of Bluffton Artists (SOBA) has a popular art gallery in Old Town Bluffton that tourists love. However, they struggled to make an impression with locals and tourists in an ever-changing technological landscape. With new exhibits, classes, fundraisers and other events happening each month, they needed someone to manage their media buys, provide creative deliverables and submit press releases to local media. Their website also was outdated, difficult to navigate and contained conflicting information. 

Insights

The SOBA gallery and the Center for Creative Arts are in a high traffic location in the hub of the growing art district in Old Town Bluffton. The organization receives Reader’s Choice Awards from local publications for “Best Art Gallery” and continue to attract new members who volunteer for the organization. SOBA offers a unique opportunity for artists, teachers and students to network and to learn through classes taught by award-winning artists.

Solution

Bragg Media helped put The Society of Bluffton Artists (SOBA) on the right path by  initially organizing and streamlining their marketing efforts:

• ongoing media buys with graphic design;
• established Featured Artist publicity protocol with turnkey printing process and discounts with a local printer;
• increased Facebook marketing and creation of an Instagram profile;
• uncovered more than 1,000 emails from the website previously not used in their email database

The most important undertaking was creating a newly designed website with a brand identity that checked a lot of their boxes: more modern design, clean and clear information organization and new messaging that reflected the organization’s core values. We worked closely with key SOBA representatives to develop a website program as unique as their organization.