Lowcountry Made
Brand Identity & Website Design for a “Shop Small” Organization
Summary
Bragg Media Marketing designed the brand identity and the website for Lowcountry Made, an organization aimed at encouraging people to support local artists, artisans and makers.
In addition to Lowcountry Made’s creatives, Bragg Media also provided public relations services — including press release writing and dissemination, community positioning strategy and media placements.
Challenge
In the beginning, Lowcountry Made was a blog and an e-newsletter. Katie Silva, the organization’s founder, wanted to do something to support local artists, jewelry makers, artists and makers. Just as her idea was taking off, COVID-19 became a reality. Local businesses were shut down, masks were mandated, crowds were limited and other social distancing best practices were put in place.
INSights
Thanks to Katie’s out-of-box thinking, she developed drive-through markets in the parking lot of Southern Barrel Brewing Company. They were such a hit — helping local makers sell their wares and bringing more business to Southern Barrel. Katie eventually developed the Bluffton Artisan Market, open-air shopping events with vendor booths, food trucks and live music. While the pandemic slowed the economy, Katie found a clever way to bring the community together while shining the spotlight on local artists.
Solution
The Bragg Media team created a brand identity that embraces the beauty of the Lowcountry and the hands-on feel of local makers.
The website has become an online community of local artists and makers complete with:
- a directory of vendors and other local artists
- a calendar of community events
- an online form where people from the community can submit their own events
- lead generation forms that allows for seamless membership registration and payment
We also helped put Lowcountry Made on the map with consistent media coverage in the local newspapers, online news, TV from Bluffton SC to Savannah GA.
Results
Lowcountry Made has become the talk of the town. Katie Silva has appeared on local TV news and podcasts. Vendors are clamoring to be a part of the Bluffton Artisan Markets — which regularly book up to full capacity. Since we started working with Katie, we have helped her develop more ideas to build out revenue streams for Lowcountry Made. Katie also recently received “Rookie of the Year” from the Greater Bluffton Chamber’s Golden Oyster Awards.
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