Better Numbers CPA
Marketing and Web Support for a Virtual CFO
Summary
Chris Hervochon operates a CPA firm on Hilton Head that provides outsourced accounting, tax planning and preparation, strategy and forecasting.
Bragg Media provides a variety of creative, marketing and public relations services to help the CPA firm achieve their own goals. The result is a more than 800% increase in monthly recurring revenue, a spike in social media followers and engagement and boosted website rankings and traffic.
Challenge
When it comes to marketing, Chris Hervochon has always known what his outsourced accounting firm is and isn’t. However, he struggled with how to tell the right story. After deciding to rebrand his CPA firm to Better Numbers, he needed a top-to-bottom rebrand and messaging overhaul.
Insights
As a tech savvy outsourced accountant, Chris Hervochon’s skills with automation complement digital marketing. This naturally led him to niche outsourced accounting to marketing and creative professionals. A
Solution
Working closely with the Better Numbers team, Bragg Media refurbished his existing website by:
- implementing a complete website redesign that simplified his messaging and modernized the layout,
- reworking automated workflows that include auto emails and landing page redirects with remarketing CTAs,
Our brand awareness strategy has included a brand identity redesign, press releases, social media marketing and enewsletter. We have used social media as a way to educate his audience about his services and to promote valuable ebooks and templates.
BRAND RECOGNITION
CPA Practice Advisor Magazine named Chris Hervochon among “40 Under 40.” The Sun Today named Chris “Best Accountant” in 2019.
887%
Chris Hervochon’s monthly recurring revenue has increased by more than 800%.
Results
Chris Hervochon’s marketing tells a more accurate story about his CPA firm. His website is now a valuable resource tool for business owners and entrepreneurs with interactive calculators; free ebooks, guides, templates and webinars; blog content; videos and more. Better Way CPA’s website traffic has nearly doubled, along with it the site’s rankings of targeted keywords. The CPA firm continues to build its brand recognition in the marketing and creative industries. Chris Hervochon and his team have become industry leaders. Since we have worked with Chris Hervochon, the CPA firm continues to grow — hiring two accountants.
Bragg Media has been doing the marketing for my CPA firm for about 9 months and the result is my average monthly revenue is up by 117%. Yes, that’s accurate. While the result is nice, what’s even better is Heather has provided direction and structure to my previously whimsical and ineffective efforts. Marketing was previously a source of stress for me – not anymore. To top it all off, the Bragg team are a bunch of great people!
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