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How gaslighting in marketing will damage your business
It’s an understatement to say marketing has changed since the Mad Men era of print advertising — when actors posed as white-coat-wearing doctors to recommend cigarettes. As marketing evolved over time to meet the growing awareness of the culture, brand creators and...
Help! Yelp won’t stop calling me.
Is Yelp's advertising worse than their sales tactics? Savvy business owners know they need a profile on major website directories such as Yelp in order to attract more customers online. Unfortunately, once a Yelp directory listing is set up, the pestering phone calls...
How to set goals that work for your business
I recently attended Don Ryan Center of Innovation’s “How I Built It” session with Kevin Ryan of Service Brewing Company. Kevin followed his passion for craft brewing and his background as a U.S. Army commander to develop a growing craft brewery in Savannah GA. He...
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