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How to do personalization without being creepy
Ever feel like Alexa or Siri is listening? You were just talking about mom jeans (no judgment) and suddenly “Best Mom Jeans Ever” ads are popping up on Facebook? The jury is still out if our phones or apps are listening to our conversations. (Apologies, Alexa, for my...
Why marketing and accounting should work together
Accounting and marketing may seem like left and right brain endeavors that would have difficulty working together. The opposite is true. While marketing brings money in, accounting analyzes how money is spent and return on investment. Similar to marketing and creative...
SEO myths that get in the way of marketing
A client once told me, “I heard that the only page on the website that matters is the homepage." My response? Yes, the homepage is important — crucial even (read on) — but it’s hardly the most important part of a website's Search Engine Optimization (SEO) plan. The...
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