Chris Hervochon, CPA, CVA, LLC
Marketing and Web Support for a Virtual CFO
Summary
Chris Hervochon operates a CPA firm on Hilton Head that provides outsourced accounting, tax planning and preparation, strategy and forecasting. As a virtual CPA, Chris is well known for automating repetitive tasks, offering easy-to-access client portals and using real-time dashboards with data that helps individuals and businesses make informed decisions. In short, Chris Hervochon CPA CVA examines the whole business to help their clients meet their goals.
Bragg Media provides a variety of creative, marketing and public relations services to help the CPA firm achieve their own goals. The result is a more than 800% increase in monthly recurring revenue, a spike in social media followers and engagement and boosted website rankings and traffic.
Challenge
When it comes to marketing, Chris Hervochon has always known what his outsourced accounting firm is and isn’t. However, he struggled with how to tell the right story. His website, for instance, offered a snapshot of what Better Way CPA offers but failed to offer more detailed information. Chris wanted to add more value to his clients and the public by turning his website into a valuable resources tool.
Insights
As a tech savvy outsourced accountant, Chris Hervochon’s skills with automation complement digital marketing. This naturally led him to niche outsourced accounting to marketing and creative professionals. Additionally, Chris is an active participant in his own marketing — who maintains a YouTube Show, a strong networking base, regular guest appearances on podcasts and guest writing for industry leading publications and online sources.
Solution
Working closely with Chris Hervochon and his business coach, Bragg Media refurbished his existing website by:
- migrating it to a faster and more secure server environment,
- outfitting the site with content and keywords relevant to his niche, including blogs, ebooks, cornerstone content pages and more,
- placing attractive calls to action (CTA) for free offers in strategic, relevant areas that target his base,
- executing automated workflows that include auto emails and landing page redirects with remarketing CTAs ,
- adding more lead-generation forms throughout his website, etc.
Our brand awareness strategy has included a brand identity redesign, press releases, social media marketing and enewsletter. We create and promote “Accounting For Marketing,” a monthly e-newsletter that curates news, tips and free offers specifically for marketing and creative professional from trusted online sources. We have used social media as a way to educate his audience about his services and to promote valuable ebooks and templates.
BRAND RECOGNITION
CPA Practice Advisor Magazine named Chris Hervochon among “40 Under 40.” The Sun Today named Chris “Best Accountant” in 2019.
887%
Chris Hervochon’s monthly recurring revenue has increased by more than 800%.
Results
Chris Hervochon’s marketing tells a more accurate story about his CPA firm. His website is now a valuable resource tool for business owners and entrepreneurs with interactive calculators; free ebooks, guides, templates and webinars; blog content; videos and more. Better Way CPA’s website traffic has nearly doubled, along with it the site’s rankings of targeted keywords. The CPA firm continues to build its brand recognition in the marketing and creative industries. Chris Hervochon and his team have become industry leaders. Since we have worked with Chris Hervochon, the CPA firm continues to grow — hiring two accountants.
4X
Daily average website page views have quadrupled.
5X
Daily average web visitors increased five fold.
Top 5
Three critical keywords moved to the top 5 on Google vs 0 one year ago.
49.8%
The number of Facebook followers have increased by more than 45%.
54.1%
Monthly average Twitter impressions have increased by more than 50% .
204
The number of organic Instagram followers. Instagram continues to convert the most leads of his social channels.
Bragg Media has been doing the marketing for my CPA firm for about 9 months and the result is my average monthly revenue is up by 117%. Yes, that’s accurate. While the result is nice, what’s even better is Heather has provided direction and structure to my previously whimsical and ineffective efforts. Marketing was previously a source of stress for me – not anymore. To top it all off, the Bragg team are a bunch of great people!
Find out how we can put solutions like these to work for you.
Ongoing creative and communications for a water utility
planting the seeds for success.
Building Buzz that keeps growing.
Creating a brand that people talk about.
Client Services
All of Our Services
Just Looking?
Copyright © Bragg Media LLC