Is public relations part of your marketing?

Public Relations Services Bragg Media Marketing

Earned Media Awareness

Unlike paid media — such as pay per click Google ads or print advertisements — earned awareness means that someone cares so much about your business that they are willing to tell the story for you.

A content marketing plan that includes blogging, social media and email is incomplete. Without public relations, you’re only doing 75% of the job.

Public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to Public Relations Society of America. We love this definition because like everything else in marketing (and life), if your story is not authentic, honest and full of integrity, you aren’t building a path for success.

It is key for The Society of Bluffton Artists to have a public relations person who is respected in the market we serve. Bragg Media is. They reached out to businesses who we never would have thought would be good prospects to promote the SoBA gallery and the Center for Creative Arts. SoBA’s email contact list continues to grow as does the connections on social media. Bragg Media initiates. Bragg Media builds on ideas. Bragg Media works for us.”

Gayle Miller

The Society of Bluffton Artists

How can a small business implement PR?

There is a misconception that public relations is a press release that you write and send to the local news media. Sure, that’s one part of it.

However, good PR is all around you. It’s the ongoing conversation people are having about your brand when you’re not in the room. It’s the coordinated story you tell about your business on social media, email, blogs, contributing news articles, staff bios, etc.

Above all else, PR is earned attention you receive for doing something great. Has your business adopted a charitable organization to give to? Did your staff decide to volunteer at a soup kitchen for Thanksgiving?

Perhaps it’s something a little less noble? Did you recently win an award for “Best Company Ever”? Did you surprise the employee who has worked for you the longest with a party (or a new car if you’re Oprah)? These are opportunities to turn warm and fuzzy feelings into brand awareness stories.


B2B buyers want content with more input from industry thought leaders


Millennials who are more likely to be influenced by blogs or social networking sites


Business decision-makers who prefer to get company information in a series of articles versus an advertisement


Consumers who are more likely to be on the lookout for products when looking at content marketing

Marketing Retainers

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Develop a Viable Earned Media Strategy

There are many ways of getting publicity for your business. Depending on the size of your budget, you can quickly spend thousands of dollars on an all-out media blitz. If your advertising is effective, you may reap immediate positive results.

But not all brand awareness needs to be bought. A well-timed press release or blog, filled with relevant SEO can garner you more publicity than a month’s worth of paid social media advertising.

As an inbound marketing agency, Bragg Media strives for earned awareness through helpful content that caters toward your target audience. Our team uses traditional and digital marketing methods to leverage your reputation to the right audience at the right time on the right channels.

At Bragg Media, we create effective inbound public relations campaigns. An inbound marketing strategy tends to emphasize the “soft” sell over the hard. You don’t need to beat people over the head with news of your latest items.

The key is to create a public relations and communications strategy that aligns with your goals, schedules at an optimal time and is formatted for the appropriate marketing channels that get you return on investment.

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