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Why Web Design Matters

Your website is the foundation of your marketing

Do you know how much traffic your website is getting? Do you know how many leads your website generates? What are the most visited areas of the website? Unfortunately, many business owners don’t realize that their website is the foundation of marketing. The website should be your most active sales machine — a multi-tasking marketing tool that attracts, engages and delights your audience.

Bragg Media websites are typically designed through an inbound marketing process in which we target the right type of traffic for your brand — the people who will most likely buy what you’re selling.

How does an inbound marketing website work?

An inbound marketing website aims to attract strangers by turning them into visitors, converting them into leads, closing the deal as customers and delighting them into being promoters.

A key component to inbound web development is content marketing that aligns with business goals and targets the right audience. Bragg Media’s marketing team uses your audience’s pain points to construct web content that should include:

Search engine optimized website pages that have staying power

Blog articles that your audience can relate to

A weekly drip email campaign that potential customers want to sign up for

Calls to action (CTAs) for free ebooks full of helpful, no-fluff information that will convert qualified leads to customers

Robust forms to capture information so you can target emails directly toward qualified leads


An automated chat bot preprogrammed to answer frequently asked question and set appointments


Marketing automation deck with real-time access to analytics, emails, social media and customer relationship management (CRM) system

A woman navigates a website for a small town bakery

Do inbound websites generate leads ?

You’ll generate leads by showing up earlier in the buying cycle. With an inbound website, you nurture leads gradually, from first touch to final purchase — because marketing is built into the web development.

Bragg Media took my tired website and put professional ideas and ‘zip’ into it, with greatly improved design and media additions. When we first approached Bragg Media, we were looking for a web site builder who could give us the best site AND ongoing support. Their team asked insightful questions to grasp our sales focus and needs, walking us through the transformation, and ending with a site that we love. They have been readily available for questions and quick changes. And I’m also happy knowing that they keep up on the latest security. They are totally professional, yet down home friendly. Glad we made the change and handed our site over to them.

Erin Escalera

Owner , Red Rock Cafe & Back Door BBQ restaurant and catering in Napa Valley, CA

What about design?

How will my website look?

The Bragg Media team stays on top of technology and design trends. Our websites are professional, eye-catching and, best of all, custom.

Our team develops websites for startups, small to midsize companies, organizations and individuals that are not only beautiful but practical. We often find ways to lift administrative burdens through marketing automation, online forms or other special features that fit specific needs.

Today’s typical website visitor expects a lot from a website. They don’t just want web pages that are information packed and easy to navigate; they want a personalized experience that will accommodate their unique desires.

Bragg Media websites include:

  • Intuitive design that delights your audience
  • Latest content management systems that allow our clients to edit website text, add photos, embed videos and more
  • Responsive design that looks great on a laptop, mobile device or tablet
  • Full-bodied security that includes the ability to limit access to certain areas of the website and create multiple users with different security levels
  • Compliance standards, including Secure Sockets Layer (SSL) standard security protocol and General Data Protection Regulation (GDPR)
  • Training and support for dedicated members of your team

When can I expect my new website to generate results?

The answer to this question depends on the amount of digital marketing built into your website. If a web developer or digital marketing agency says anything more than that, look elsewhere.

The truth is search engine optimization (SEO) is constantly changing as buyer behavior changes. Being on the first page of Google is less important than it was five years ago, because there are a multitude of marketing channels that can get you qualified leads faster than you can say, “keyword optimization.”

For those who want more than a pretty website, Bragg Media offers a strategic website design approach. This in-depth consultative and research process involves identifying the audience; understanding their behaviors; and marketing the website toward your audience’s pain points, challenges and typical overall personality. It starts with the Bragg Strategy Session.

72% of consumers who did a local search visited a store within five miles

28% of searches for something nearby result in a purchase

74% of people say they use Facebook for professional purposes

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved

Written articles, videos, and images are the three most engaging types of content on social media 


Content marketing gets three times more leads than paid search advertising

SOURCE:  Hubspot

Bragg Media’s Take

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Website Audit

How well do you know your website?

How do I know if my website is working?

A fantastic website is useless if it can’t convert leads with the right calls to action with landing pages, lead-generating forms and automated email responses.

The Bragg Media website process includes installation of web traffic tools such as Google Analytics, where our team tracks:

  • Type of traffic coming into your site
  • How long visitors are staying on your website
  • Number of leads your website is bringing in
  • What content your visitors are reading the most
  • When these visitors are most active on your website

Bragg Media doesn’t let your website collect dust.

Each website is built with ongoing digital marketing to keep the conversation with your audience going. We provide monthly marketing reports with details on the patterns of audience behavior, number of leads coming in and what our team is doing to adjust marketing as needed to ensure your return on investment.

Why should I hire a marketing agency for web design?

As an all-in-one creative agency, Bragg Media Marketing has a staff with the talent, skills and experience to make your inbound website successful.  With one conversation, you will ignite a powerful online marketing presence that doesn’t have to be micromanaged. Bragg Media marketing agency uses a consultative process for every new website:

A Bragg Strategy Session to uncover the company’s business goals, challenges and plans

Research on your business and industry to pull together a Bragg Brand Workup outlining solutions for your success
A consultative process when we establish specific goals for your website that ensure return on investment; strategize your audience challenges, solutions and objectives for reaching that audience; discuss design, organization and functionality for the website

Bragg Brand Bootcamps

For businesses that need a lot of brand identity work, sooner than later.

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