Relics Estate Sales & Consignments

Putting Unique Antiques on the Lowcountry Map

 

Bragg Media has been working with Jennifer and Scott Tracy of Relics Estate Sales & Consignments for more than two years.  Within the first several months, our team attracted press coverage in The Island Packet newspaper, Hilton Head Monthly magazine and WSAV-TV. Bragg Media grew their customer base on Facebook and especially Instagram with photos and information of their unique antiques in their shop, as well as event promotions and education about the benefits of estate sales. They went from a two-person operation to adding four more staff members to assist with the daily operations at the shop and their online Ebay store.

Relics Estate Sales Social Media Marketing
WSAV Interviews Relics Estate Sales
Hilton Head Monthly feature on Relics Estate Sales
Scott and Jennifer Tracy

Creative Process

Organic Brand Awareness Campaign for Relics Estate Sales & Consignments

Jennifer and Scott Tracy had a popular estate sales business in Texas before they decided to bring Relics Estate Sales & Consignments to Bluffton SC.  They provide compassionate and timely estate liquidation, often for people who have unexpectedly lost loved ones and are suddenly tasked with clearing out a house or condo. They have certified appraisers on staff to accurately and ethically price items to sell. They serve as a liaison for extended family as they begin the estate sale process. And they manage every aspect of the estate sale process — from promotion and cleaning up to donating items that are left over.

The Challenge

Shortly after Jennifer and Scott brought their business to Bluffton SC, it became clear that on-site estate sales would be difficult due to the restrictions of gated communities. However, they immediately shifted their business model to build up their Ebay store — which has proven to be very successful. The couple’s ingenuity, creativity and hard work continues to put Relics on a path for success. 

Digital Marketing Set-Up

Relics’ website needed a tremendous amount of work in the beginning. The Bragg Media team worked with the former web developer to access the website, make necessary changes and migrate the site to a faster, more secure server for a better user experience. Our team is working with another web design company in Savannah to overhaul the site with robust e-commerce functionality and inventory management. Additionally, Bragg Media set up an Instagram account and identified key areas online to boost their search engine optimization. We continue to manage their social media and email marketing efforts.

Telling the Story through Earned Brand Awareness Using Public Relations

Promoting a business in smaller markets such as Bluffton SC requires less of a sales approach and more of a trust-building approach. Bragg Media pitched story ideas to local journalists and helped secure press coverage in print, online and TV. We also promoted small events — including their ribbon cutting and educational seminars.

Relics Estate Sales & Consignments on Persimmon in Bluffton SC
Relics Estate Sales & Consignments Ribbon Cutting
Relics Estate Sales & Consignments Seminar
Relics Estate Sales Seminar