As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics.
But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.
In this brief 10-page cheat sheet, you’ll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them
Download our cheat sheet to show your boss the true value of your marketing.
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Frequently Asked Questions
Why do I need to fill out the information requested?
Is this really free?
Absolutely! It’s our pleasure to share some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!