What is a Creative Work Plan?

Take your marketing campaigns to the next level with a strategy document.

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Are you ready for results?

Marketing campaigns that are ineffective or average at best typically are the result of a lack of planning and strategizing. Whenever we have a new client, campaign or creative, our team uses a Creative Work Plan, a document that is part of our disciplined strategy in the marketing development process. While aesthetics are important for any quality campaign, a Creative Work Plan also focuses on information that will lead to results, including:


Description of Product or Service


Differentiating Factor


Ideal Customer Profile or Target Audience


Call To Action


Marketing Objective

A Creative Work Plan defines directions and guarantees delivery of objectives

Whether it’s a print ad campaign, a social media contest, a drip e-mail series or even a brochure, a Creative Work Plan helps you get the most Return On Investment for time and money. 


What do you want to achieve from this promotional campaign? How does it align to business goals?


Who is the ideal customer? What are their challenges and pain points? 


What is the overlying message you want to leave with your audience? What is the call to action?


What makes this product/service better than what’s currently on the market? How does it help solve a problem?

Frequently Asked Questions

What can I expect from this download?

Once you sign up, you’ll be taken to a page to download a fillable PDF and, for Google Docs users, a link to a Google document that you can copy and share with your team. Check your inbox for the same information. Feel free to share it with others who might benefit.

Why do I need to fill out the information requested?

At Bragg Media, we will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the Bragg Media site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely! It’s our pleasure to share some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download your free Creative Work Plan.

By supplying your contact information, you authorize Bragg Media to contact you with further information. 

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