Reuse and Repurpose: How to get the most of your marketing content with the least amount of effort
The key to marketing success is [drum roll, please] content, content, content. Serving up new content regularly has lower upfront costs and deeper long-term benefits. However, more than half of businesses find it difficult to produce quality content at the cyber speed...
Five types of blogs that your audience will love
If you use content in your marketing, these blog strategies will help There are two types of people: those who blog and those who don’t blog. Those who don’t blog may not realize that this online content is designed to generate leads, to encourage social media...
What the Fyre Festival can teach you about marketing
When Mike and I watched the Netflix documentary Fyre Festival: The Greatest Party That Never Happened, there were moments between popcorn chomps when we looked at each other in disbelief. Of course, we immediately watched Hulu’s version called Fyre Fraud. Fyre...
How to write a press release that gets noticed
When I researched what other marketing bloggers have to say about how to write a press release, I was astonished when one referred to the print media as “old school.” Admittedly, I am one of the remaining few who still likes to read a newspaper. However, the...
A beginner’s guide to Search Engine Optimization
How to use on-page and off-page SEO to boost your website’s ranking Just when you think you have search engine optimization (SEO) somewhat figured out, Google changes its algorithms or a new digital marketing technique pops up to change everything. No matter. The...Free Ebook
Includes worksheets
and exercises.
