Social Media Marketing
Why social media marketing isn’t going anywhere
Love it or hate it, Facebook, Instagram, Twitter, LinkedIn and Pinterest are part of the fabric of our contemporary culture. When it comes to business development, marketers consider social media a baseline marketing strategy to grow and gain new customers.
Whether you’re a startup business building your social media from scratch or a small to midsize company in need of new direction, Bragg Media digital marketing agency will develop and focus your social media marketing to produce results.
How Social Media and Inbound Marketing work
Inbound marketing turns complete strangers into people who engage with your business. What better way to accomplish this than with inbound social media marketing? Social media by design attracts potential customers to engage with your brand, to make a product purchase or to utilize your company’s services.
Not every social media channel is appropriate for every industry. And not every business can afford to hire a digital marketing agency to post to every single social media outlet in cyberspace every single day.
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Reputation Management
Have you received a negative review? Are you concerned that it puts your business in a negative light and will deter potential customers from calling you?
Not responding to a negative review is worse than receiving a negative review.
Turn a negative review into an opportunity to show off your company’s quality customer service while building relationships with your customers through stellar professionalism.
Today’s consumers typically use search engines to vet a company before making a buying decision. This means they often check out a company’s customer reviews on Facebook, Yelp or Google. Because of this social media has become a cornerstone element in how search engines rank your website. Whether to lodge a complaint, sing your praises or ask a question, social media is where your audience wants to interact with you.
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Facebook Marketing
Still Reigns Supreme
Facebook is the founding father of social media (sorry, MySpace). Its longevity doesn’t seem to be affected by recent scandals with privacy laws either. With a reported 2 billion monthly active users, Mark Zuckerberg’s social media network remains the largest with 69% of Americans holding an account.
Facebook is often chided as a colorful patchwork of cat photos, political memes and community news, but it remains a legitimate virtual place where people engage with businesses. According to Edison Research, 63% of U.S. adults over the age of 12 use Facebook. Facebook attracts users from all ages — with 25% of its advertising audience in the 18-24 age range, according to Hootsuite. More older Americans over 55 have been using the platform since 2012, according to Pew Research.
Recent data from Facebook revealed that 3 million advertisers are active on their platform, 70% of which are from outside the U.S.
How to use Facebook groups
Instagram targest the largest age group
Instagram is easily one of the most powerful social media platforms for businesses to brand themselves and to engage with potential customers. eMarketer predicts that Instagram will reach 1.1 billion users in 2022.
This photo-only social application is especially important because it targets the largest age group, 25-34. It’s considered the second-largest network after Facebook, according to Sprout Social.
- Instagram TV, where users can publish longer videos
- Instagram stories, temporary photos and videos that can be altered with fun filters, stickers and animated gifs
- Story highlights, which opens up the opportunity for small to midsize businesses to have fun with their marketing
%
Instagram Users Who Are 25-34 Year-Olds
%
Businesses Planning to increase Advertising Budget
Pinterest Produces Surprising Results
Pinterest is not for moms looking for recipes or crafts any more. There are more than 450 million active users each month on Pinterest, according to HubSpot 2022 Marketing Statistics. More than half of its audience (60%) are made up of women. The number of users shopping on Pinterest grew by 50% in the first half of 2020, according to Sprout Social.
Pinterest pins are “immortal,” lasting for weeks and even months after its orginally posted. The pins are 100 times more spreadable than a tweet and 1,600 times longer than the lifespan of a Facebook post.
Twitter Helps Position Expert Status
More customers flock to Twitter to communicate directly their customer service concerns, questions about products or services and even praise for a job well done. However, the strategy for Twitter marketing is not the same as pinning on Pinterest or posting on Facebook. The more than 319 million monthly active Twitter users. The average U.S. adult posts twice and favorites one tweet per month, follows 89 accounts, and has 29 followers, according to Pew.
LinkedIn Dominates the B2B Market
LinkedIn is the largest business to business social media network out there, with more than 774 million users. This social media site is all about building relationships and networks through word-of-mouth marketing. LinkedIn marketing can help you position your company as a thought leader and attract people to engage with your company in a professional manner. Completed LinkedIn company pages typically receive twice as many visitors than those with incomplete pages. And organizations that post at least monthly generally gain followers six times faster than those who don’t.
YouTube Is In It for the Long Haul
Have you ever Googled “how to [fill in the blank]” and noticed videos instantly pop up in the search results? YouTube content is great for a business’ SEO strategy because it has a very long lifespan. By uploading great videos just once a month you can create long-standing content that will engage visitors.
YouTube is accessed in 76 different languages, accounting for 95% of the world’s population. YouTube is the No. 1 platform brands build communities on, according to HubSpot. Video is the second most-used content type on social media used to increase audience engagement.
Why should I hire a marketing agency for social media?
A professional social media marketing team will develop a successful strategy, execute quality content and provide rich analytics that will generate leads and customers. Bragg Media marketing agency has been managing successful social media campaigns for startups and small to midsize companies throughout the Lowcountry and Savannah GA.
We know how, when and where to tell a story.
We understand the complexities of each unique social media outlet.
We measure results and adapt campaigns for the best ROI.
We integrate custom branded graphic design.
We use videos to tell your story.
We stay on top of emerging social media trends.
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