What is a Creative Work Plan?
Take your marketing campaigns to the next level with a strategy document.
Are you ready for results?
Marketing campaigns that are ineffective or average at best typically are the result of a lack of planning and strategizing. Whenever we have a new client, campaign or creative, our team uses a Creative Work Plan, a document that is part of our disciplined strategy in the marketing development process. While aesthetics are important for any quality campaign, a Creative Work Plan also focuses on information that will lead to results, including:
Description of Product or Service
Differentiating Factor
Ideal Customer Profile or Target Audience
Call To Action
Marketing Objective
A Creative Work Plan defines directions and guarantees delivery of objectives
Whether it’s a print ad campaign, a social media contest, a drip e-mail series or even a brochure, a Creative Work Plan helps you get the most Return On Investment for time and money.
OBJECTIVE:
What do you want to achieve from this promotional campaign? How does it align to business goals?
THE AUDIENCE:
Who is the ideal customer? What are their challenges and pain points?
MESSAGING:
What is the overlying message you want to leave with your audience? What is the call to action?
DIFFERENTIATOR:
What makes this product/service better than what’s currently on the market? How does it help solve a problem?
